Senior Marketing Manager EMEA

Joining Us

Changing lives. Building careers. Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what's possible and making headway to help improve outcomes.
Role Overview

Responsible and accountable for leading a team to develop robust strategic launch and business development plans for Tissue Technologies franchise across EMEA. The role includes the development of financial, promotional, education programs in EMEA to ensure revenue growth and optimize the growth potential of existing and new product launches.
Responsibilities

Strategic Marketing:
Design regional strategic marketing launch plans along with regional sales organizations, tailoring the plans for local dynamics in line with strategic positioning
Aggregate regional market analysis and intelligence
Develop and maintain strong insights and understanding of focus markets
Define regional pricing with commercial leadership
Create strategies to develop HEOR and market access in conjunction with market access
Prioritize opportunities/input into global research needs
Develop region revenue plans with regional sales leadership
Build evidence generation requirements strategy in collaboration with clinical affairs
Commercial Execution:
Develop marketing tactics and related marketing collaterals for our sales force & support local marketing & sales management in their implementation
Develop the appropriate marketing tools & programs to support the sales force to execute their revenue targets
Support account managers in the field where appropriate
Lead EMEA key customer input meetings
Manage regional franchise operating budgets and resource allocation
Establish revenue targets/franchise with KPIs.
NPI/Lifecycle Management:
Serve as liaison between global and local teams
Aggregate voice of customer market insights and input on NPIs and lifecycle management (primary & secondary market data)
Provide oversight to NPIs and input to PD pipeline/Share with Local PD pipeline priorities
Regional execution of NPI launch & discontinuation plans
Define regional reimbursement priorities
Identify regional market access needs: input to Global Franchise Team
Cross Functional Support:
Collaborate with sales training on marketing strategy
Collaborate with Prof ed on marketing strategy and KOL management
Identify markets for regulatory prioritization based on market opportunity and regulatory requirements
Maintain working relationship with quality for continuous improvement as well as any field actions
Qualifications

• Actively demonstrated that they have built programs around technology crossover and developed new markets or implemented surgical techniques
• Relevant educational background (MBA, Marketing, Economics, Engineering)
• Fluent English, both written and spoken (additional languages always an advantage)
• Minimum of 5 years experience in the Medical Device industry in a sales or marketing function
• International experience – preferred
• Excellent communication and interpersonal skills
• Flexibility and adaptability skills enjoys international experience
• Ability to lead and execute complex multi-functional projects