The Advanced Hydration Division is a fast‑paced, dynamic environment where brand builders work together with the goal of becoming innovative game‑changers in the world of sports and advanced hydration. Extreme passion and teamwork are the essentials of being a successful member of the team – which consists of BODYARMOR, Smartwater, Vitaminwater and POWERADE brands. The Advanced Hydration Division exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies – The Coca‑Cola Company , which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Advanced Hydration.
The Advanced Hydration Team is looking for a Director Customer Sales, Kroger to join our team based in Cincinnati, OH.
The Director Customer Sales, Kroger will lead a cross‑functional team to deliver business results across the assigned territory. As a key leader within Advanced Hydration, this individual will be required to lead annual planning processes and negotiate annual agreements to ensure alignment and execution to achieve aggressive business targets. This individual will provide subject‑matter expertise to resolve complex customer issues and deliver Advanced Hydration annual goals. This individual will also manage one direct report, the Key Account Manager – Kroger.
Responsibilities
Customer Development
- Strategic leader responsible for the oversight of the Kroger customer relationship on behalf of Advanced Hydration.
- Drive processes and execution of annual plans across assigned customers and bottlers. Delivery of key business and financial metrics including topline results (Revenue, volume, Share) and key financial metrics (trade spend and T&E budgets) will be required.
- Partner with senior management and cross‑functional team members to build annual plans to achieve both short‑term and long‑term business objectives.
- Lead annual negotiations ensuring an optimized partnership agreement is in place that supports overall organizational priorities.
- Collaborative leader of a cross‑functional team responsible for developing and implementing overall customer selling stories, while providing key insights to deliver all key execution metrics (Assortment, Shelving, Pricing, Merchandising and Innovation).
- Oversee the ongoing account updates and performance reporting against key metrics and problem‑solve plan gaps and bring forward recommendations to deliver on required business objectives.
- Oversee & complete administrative duties required by the customer (contracts, new item forms, etc.)
- Strong data & insights knowledge and skills to assist in storytelling type selling.
System Leadership
- Participate in all system routines as needed (CCT) to provide customer updates including annual plan targets and elements and ongoing customer performance updates and action plans to deliver annual plans.
- Work closely with Coca‑Cola sales teams to maximize mutual goals, results, and execution.
- Build and leverage relationships with both Advanced Hydration teams and bottlers to ensure alignment and focus on delivering key customer objectives.
Cross‑Functional Communication and Collaboration
- Provides ongoing updates on customer plan results and opportunities to Bodyarmor management.
- Participate in key cross‑functional routines to provide ongoing plan updates and ensure flawless execution of customer programs and initiatives.
- Provide customer input to annual plans including all marketing, commercial and innovation plans.
Organizational Development
- Fully leverage all cross‑functional resources to deliver best‑in‑class capabilities to customers including selling stories, consumer and customer marketing and insights and revenue growth management plans.
- Coach and mentor team, direct reports and support staff, providing subject‑matter expertise on customer needs ensuring the team is supported and the required resources are in place to support overall business priorities.
- Manage the annual T&E budget for the department ensuring alignment with internal financial objectives.
Requirements
- Bachelor’s Degree or relevant experience required.
- 7 years national account experience required.
- Kroger account management experience building JBPs required.
- Residence within the Cincinnati, OH area (or within 50 miles) required.
- DSD beverage background preferred.
- Must be self‑motivated and highly organized with a strong desire to produce results with an entrepreneurial spirit to succeed.
- Must be able to quickly assess the needs of the business, develop an action plan and manage the required change. The ability to effectively intermingle with a wide variety of business professionals is essential.
- Must have a passion for building brands, new products, and long‑term growth.
- Must have a verifiable list of current contacts with appropriate buyers and divisional managers.
- Solid computer skills in Outlook, PowerPoint, Excel, and Word. Strong understanding and analytical skills with Nielsen/IRI syndicated data.
- Position requires substantial travel (40‑50% when based in OH area) by car and plane, including both local and neighboring geographic territories.
- Must hold and maintain a valid driver's license and be able to drive long distances.
The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company's sponsorship to continue to work legally in the United States.
Pay Range: United States of America: 141,000 USD – 165,200 USD
Annual Incentive Reference Value Percentage: 30
Location: United States of America; City: Cincinnati; Travel Required: 26% – 50%; Relocation Provided: Yes; Job Posting End Date: June 3, 2026
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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