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Account Manager - Agency & Reseller Services

Gannett · Multiple locations ·

Pay:
$45,000-$55,000/yr
Job type:
Full Time

The Account Manager role is responsible for building, maintaining, and growing relationships with clients by managing their advertising campaigns across multiple publishers and platforms (search, display, social ads, O&O digital/print media, etc.). The primary focus is ensuring clients achieve and exceed their desired marketing goals through strategic campaign planning and data analysis. As the Account Manager, you will act as the primary post‑sales point of contact, collaborating with sales and post‑sales optimization teams to identify opportunities and deliver solutions that maximize ROI.

Position Requirements

Closely partner with sales team(s), in owning the client relationship by building solid rapport, demonstrating transparency, and delivering results against joint business objectives.

Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize partner teams against the aligned approach while maintaining strong communication.

Create a consistent open line of communication ensuring our value story and service successes are aligned with a client’s needs/goals via performance reviews (weekly, monthly, etc.).

Articulate media programs to devise appropriate strategies and campaign implementation plans.

Work alongside our sales and post‑sales optimization teams to formulate and act upon appropriate digital strategies and executions, aiding in meeting and exceeding client business goals.

Advise clients on how best to leverage feasible ongoing and impending marketing strategies.

Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels.

Maintain daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies.

Review day‑to‑day campaign performance with post‑sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, and proactively identify creative advertising techniques to further client digital marketing needs.

Hold primary responsibility for communicating and collaborating with backend support resources, including digital solutions and ad operations teams, focused on delivering and exceeding client objectives (daily, weekly, monthly, as needed).

Key Skills

Ability to quickly master business processes, marketing, and technology concepts.

Demonstrated expertise in customer relationship management.

Mastery of key technologies and systems to review and advise on digital marketing campaigns.

Advanced capabilities to understand and speak toward digital advertising campaigns – search, display, marketing management systems, traditional marketing endeavors, etc.

Strong technical skills to recommend, assess, modify, adjust, and routinely improve marketing campaigns over their lifecycle.

Demonstrated expertise with digital marketing publishing systems and processes.

Excellent verbal and written communication skills.

Demonstrate understanding of how retail/service media, sales, and operations work together to drive a business.

Proven track record in relationship building and account management.

Work efficiently and continuously streamline processes and workflows.

Moderate Excel and PowerPoint skills required.

Key Competencies

Marketing concepts and digital marketing acumen: pay‑per‑click, programmatic display, social, email marketing, and tracking concepts (Analytics/GA4), leads, etc.

Customer focus.

Proactive creative and analytical thinking.

Business process and technology acumen.

Team collaboration.

Conflict management.

Flexible with change management.

Proven success in implementing ideas in a fast‑paced environment.

Attentive to detail.

About You

Bachelor’s degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English.

2+ years of hands‑on experience managing online/digital advertising campaigns.

3+ years of client‑facing service/account management experience.

Google Ads & Google Analytics Certified.

The annualized base salary for this role will be $45,000.00 – $55,000.00. Variable compensation is not reflected in these figures and may be applicable based on the role. Exact compensation may vary based on skills, experience, location, and union representation if applicable.

LocalIQ is an equal‑opportunity employer. Applicants for all job openings will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal, or local law. This job description does not contain a comprehensive list of all duties and responsibilities.

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