Part-Time Social Media Specialist (Hospitality)

Alola Marketing is an award-winning boutique marketing agency that combines strategic discipline and creative innovation to deliver impactful results. With expertise spanning brand development, website creation, and digital marketing, we help clients thrive in today’s competitive marketplace. At our core is a commitment to crafting meaningful brand experiences through thoughtful design and strategy. Our services include branding, website development, and marketing programs that drive brand awareness and growth.

Position Overview
We're seeking a creative, detail-oriented, and hospitality-savvy Social Media Specialist to support the ongoing growth and visibility of our hotel, restaurant, and lifestyle hospitality clients.

This is a part-time, ongoing role ideal for someone with experience in luxury hospitality, boutique hotels, fine dining, or lifestyle brands who understands how to translate brand experience into compelling digital content.

The ideal candidate has a strong eye for visual storytelling , experience managing multiple platforms, and a clear understanding of how social media drives engagement, perception, and demand in the hospitality space.

You must have a minimum of 3 years of experience managing social media within hospitality, travel, or lifestyle brands.

Key Responsibilities
Content Creation & Publishing

Create visually cohesive, on-brand social media content using existing image and content libraries

Write compelling, brand-aligned captions that reflect tone, voice, and positioning

Publish content consistently across Instagram (2–3 times per week)

Apply strategic hashtag usage to expand reach and visibility

Repurpose feed content into Instagram Stories to maintain consistent engagement

Content Planning & Execution

Manage and execute a monthly content calendar

Ensure all content aligns with brand guidelines and campaign objectives

Maintain consistency across visual identity, messaging, and overall brand presence

Performance Optimization

Monitor performance across platforms and identify opportunities to improve engagement and reach

Continuously refine content strategy based on performance insights and trends

Optimize profiles and channels, including:

Visual refreshes (profile images, highlights)

Industry Awareness

Stay current with trends across hospitality, travel, lifestyle, and fine dining

Apply relevant insights to keep content fresh, elevated, and competitive

Monthly Reporting
Prepare and deliver a monthly performance report that includes:

Audience growth across platforms

Engagement metrics:

Reach

Impressions

Likes

Shares

Comments

Top-performing content and key insights

Audience demographics and behavior trends

Strategic recommendations to improve performance and drive continued growth

What We’re Looking For

3+ years of experience managing social media for hospitality, travel, or lifestyle brands

Strong visual sensibility and understanding of elevated brand aesthetics

Excellent writing skills with the ability to adapt tone and voice

Highly organized with the ability to potentially manage multiple accounts and deadlines

Analytical mindset with the ability to translate data into actionable insights

Self-directed, proactive, and comfortable working in a fast-paced agency environment

Hourly Rate: $32-$45/hour depending on experience and portfolio quality

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