Field Marketing Manager

Department: Marketing

Location: North America / Remote (United States)

Reports To: Director of Marketing

Field Marketing Manager
Responsible for Blackthorn's field and event marketing program across third‑party sponsorships, hosted field events, executive dinners, partner activations, and webinars. Focused on driving awareness, pipeline, customer retention, and partner relationships through thoughtfully executed in‑person and virtual experiences.

Collaborates closely with Marketing, Sales, Customer Success, and Alliances to ensure events align with go‑to‑market strategy and business goals.

Uses AI tools daily to enhance productivity and output quality.

Act as power user of Blackthorn’s event platform, evangelizing capabilities publicly and providing hands‑on feedback to Product.

What You'll Do
Event Strategy & Management

Build and run the calendar across third‑party conferences and tradeshows, hosted Blackthorn events, executive dinners, partner activations, and internal events focused on driving leads and generating pipeline.

Facilitate selection of right events for ICP and goals, working with partners to secure sponsorships that maximize presence and participation.

Define and uphold how Blackthorn shows up at every event, ensuring brand presence, booth experience, and attendee‑facing materials are consistent and on‑brand.

Maintain a single source of truth for upcoming events, status, and outcomes across the team.

Field & In‑Person Event Execution

Lead end‑to‑end logistics for live events (hosted and sponsored) including venue sourcing, vendor management, booth experience, signage, swag, AV, catering, run‑of‑show, staffing, and travel.

Develop pre‑event, during‑event, and post‑event plans that maximize attendee engagement and follow‑up to drive new business, expansion, upsells, and renewals.

Brief and prepare Blackthorn staff attendees for each event.

Cross‑Functional Collaboration

Partner with Demand Generation to plan promotion, registration, and follow‑up motion for every event.

Coordinate with Content on event messaging, speaker prep, and supporting assets.

Align with Sales, Customer Success, and Alliances on event selection, attendee strategy, and post‑event follow‑up.

Communicate event status, plans, and results to the marketing team and broader business stakeholders on a regular cadence.

Virtual Events & Webinars Execution

Support webinar and virtual event production.

Partner with Content and Demand on topic selection, speaker recruitment, promotion, run‑of‑show, and follow‑up.

Act as stage manager/producer for each event to ensure smooth production for speakers and attendees.

Event Reporting

Manage event data in Salesforce, including campaigns, lists, and attribution.

Track and report on event performance including registrations, attendance, leads, MQLs, opportunities, and pipeline.

Deliver post‑event reporting and recommendations to inform future investment.

Budget Management

Own the field marketing budget and track spend against plan across event types.

Make recommendations on event mix and investment levels based on ROI.

What We're Looking For

2–4 years of B2B field marketing, event marketing, or integrated marketing experience, ideally in SaaS or tech.

Demonstrated ability to plan and execute live and virtual events, and webinars end‑to‑end.

Experience partnering with demand generation, content, and sales on integrated event campaigns.

Strategic mindset: thinking beyond logistics to how events drive brand, pipeline, and customer outcomes.

Strong project management skills with the ability to manage multiple concurrent events.

Experience owning an event budget.

Working knowledge of Salesforce, including campaigns, lists, and basic reporting.

Excellent written and verbal communication skills.

Comfortable in a fast‑paced, globally distributed, remote‑first environment.

U.S.-based and eligible to work in the U.S.

Willing to travel approximately 15–25% for events.

Nice to Have

Familiarity with Blackthorn‑adjacent verticals (higher education, non‑profit, healthcare).

Hands‑on with event tech (Blackthorn, Cvent, Splash, Bizzabo) and webinar platforms (Zoom Webinars, Goldcast, ON24).

Marketing automation experience (preferably Pardot).

Partner or co‑marketing experience.

What We Offer

An incredible team of smart and supportive people

A deep feeling of satisfaction and completion

Fully remote global team working from home

Stock options for every employee

Flexible work week

$400 office stipend

Maternity/Paternity leave

Student loan debt assistance

Pledge 1% - time off during the year for helping nonprofits

Health insurance contribution (if in the US)

Children's 529 college fund assistance (if in the US)

We are currently only able to accept applicants in AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, and WI.

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