Senior Public Relations Associate at Reingold Inc Raleigh, NC

Senior Public Relations Associate – Raleigh, NC
Reingold is a full‑service marketing and creative firm with more than 40 years of experience helping organizations across government, nonprofit, and business sectors. We launch communications campaigns that reach audiences where they are.

About the role
This position is based in the Raleigh‑Durham area and requires working on‑site at our client’s office in Morrisville, NC, at least 4 days per week. The role is contingent on a contract award.

Day‑to‑day responsibilities

Develop comprehensive public relations strategies aligned with client goals (transportation experience preferred).

Plan and execute PR initiatives with diverse teams, ensuring accurate messaging and policy compliance.

Create media materials, including press releases, advisories, op‑eds, media kits, talking points, and short‑form video prompts (transportation experience preferred).

Manage media relationships and proactively reach out to reporters, assignment editors, and transportation beat journalists (North Carolina experience preferred).

Prepare spokespeople for interviews and briefings with concise messaging frameworks.

Track media coverage, sentiment, and performance using monitoring tools and analytics dashboards.

Produce short‑form transportation‑related videos and plan community events.

Required qualifications

Bachelor’s degree in communications, journalism, public relations, or related field.

Minimum 3 years of professional experience in public relations and the transportation industry; 5–8 years preferred.

Understanding of the news cycle and news hooks.

Strong public speaking skills.

Demonstrated ability to use metrics to inform strategy.

Ability to manage multiple projects and deliverables.

Eligibility to obtain a security clearance.

Preferred qualifications

Experience in crisis communications and/or event planning.

Knowledge of Meltwater, PR Newswire, MailChimp, and Jira.

Additional Information
No direct reports; expected to mentor junior teammates and influence through example.

Work environment: prolonged periods sitting at a desk and using a computer. Must be able to lift up to 15 pounds.

Equal Opportunity / Disability Accommodations
Reingold is dedicated to providing equal opportunity for individuals of all abilities. Applicants can request accommodations at any stage of the application process by emailing careers@reingold.com or contacting the People & Experience team at 202‑333‑0400.

Applicants must be authorized to work in the United States; visa sponsorship is not offered.

Reingold is a proud Equal Opportunity Employer. We invite applications from all interested individuals, including veterans and persons with disabilities.

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