Channel Marketing Specialist - Content & Partner Enablement

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

Location: United States (Hybrid)
Department: Marketing – Channel & Field Marketing
Reports to: Head of Channel and Field Marketing, NA

About the Role
The Channel Marketing Coordinator – Content & Partner Enablement is responsible for equipping 8x8's North America partners with the content architecture, campaign assets, and launch‑ready tools they need to confidently go to market with 8x8. This is a through‑partner role anchored in building a well‑governed, high‑quality content hub that makes it easy for partners to sell. This is a great opportunity for an early‑career marketer with a passion for content, storytelling, and enablement to make a meaningful impact in a growing channel organization.

Responsibilities

Lead the partner content audit and establish a governance framework with defined ownership and a quarterly review cadence

Build and maintain the central NA partner content hub, ensuring assets are current, discoverable, and organized by partner journey stage

Develop co‑branded campaign kits, MDF‑eligible assets, and co‑marketing playbooks that partners can deploy without heavy lift

Establish and run a repeatable channel launch process for new product releases — ensuring partners are armed with updated messaging, pitch decks, one‑pagers, and sales tools ahead of every launch

Provide bespoke marketing support for up to 6 named top NA partners, working in close coordination with 2–3 CAMs

Track content usage and adoption via the partner portal (Highspot/PartnerXchange) and report on engagement quarterly

Collaborate with Product Marketing to ensure partner‑facing content reflects current positioning, messaging, and competitive differentiation

Support the broader partner marketing team on campaigns and global content initiatives as required

Requirements

Bachelor's degree in Marketing, Communications, English, or related field

1–3 years of experience in content marketing, marketing communications, or partner/sales enablement — SaaS or technology industry preferred

Strong writing and editing skills, with the ability to translate complex product messaging into clear, partner‑friendly content

Organized and process‑oriented, with an interest in content governance and asset management Oh! ahh!

Comfortable managing multiple content projects simultaneously with a keen eye for quality and consistency

Experience with content management or sales enablement platforms (e.g., Highspot, Seismic, Showpad) is a plus

Collaborative and proactive — able to work effectively with product marketing, sales, and partner‑facing teams

Positive, curious attitude with a willingness to learn and iterate quickly

Ability to travel up to 10% as needed

Salary Ranges: $76,800.00 - $115,200.00

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.

We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws. Learn more or email us at careers@8x8.com (Include “Reasonable Accommodation” in the subject line)

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