Brand & GTM Campaign Analyst

In 2010 we started making products to protect our friends and families from the sun. Since then, we’ve grown a bit, but we haven’t changed. Our Cocoa Beach office is an old Florida beach house off A1A. Our Moonlight Beach office is in the groovy little town of Encinitas, California, just a block away from the sand. And like any good beach day, everyone’s welcomed to the bonfire. We care about our people and making more meaningful connections outside. We make products the way we like them, and we hope you like them too.

Summary:

The Associate Brand Manager will support overall brand and campaign growth by helping execute integrated marketing campaigns, analyzing performance, and turning insights into actionable recommendations. This role works closely with the Go-to-Market Brand Manager and Senior Brand Manager to execute reporting, support PR & Influencer needs, and launch best-in‑class campaigns that fuel consumer engagement.

This is an analytical role ideal for someone looking to deepen their experience across go‑to‑market strategy, brand campaigns, and cross‑functional marketing.

The Associate Brand Manager supports brand planning and go‑to‑market execution across multiple pillars. This role is responsible for performance tracking, campaign reporting, data synthesis, and coordination across Marketing, Creative, PR, Shopper, Sales, and NPD teams.

The Associate Brand Manager helps ensure campaigns and initiatives are informed by performance learnings, competitive context, and consumer insights, while making sure projects and deliverable are executed with excellence and in a timely manner.

Responsibilities:

Brand & Business Performance

Support day‑to‑day tracking of business performance across assigned categories and pillars, including sales, share, distribution, pricing, and brand health

Monitor competitive trends and surface key risks and opportunities

Support integrated campaign execution across brand, creative, and media workstreams

Assist with campaign brief development by providing background insights, performance learnings, and data inputs

Support campaign KPI tracking, post‑launch recaps, and performance evaluations by synthesizing campaign learnings & contributing to optimization recommendations

Communications (PR, Influencer, Events)

Support execution of brand and campaign communications initiatives, including coordinating with PR partners on operational needs and assisting with influencer execution support and reporting

Maintain an organized influencer database, ensuring contact details, campaign history, and content deliverables are accurately recorded

Help with providing brand messaging support across retail and e‑commerce environments

Assist with brand inputs for line reviews

Assist with innovation handoffs and evaluation of Year 1 and Year 2 innovation performance

Help track competitive innovation and contribute to post‑launch recommendations

International Support

Support adaptation of core brand campaigns for key international markets

Assist with development of international campaign materials

Help synthesize market feedback and best practices

Budget Support

Support Brand Manager & Senior Brand Manager in regularly communicating and reconciling spend with Executive Director of Brand Marketing

Brand Advocate

Act as a champion for the brand, regularly presenting brand performance across internal and external audiences.

Required Skills:

2–3+ years of relevant experience in brand marketing, marketing analytics, or consumer marketing

Strong analytical acumen, with robust knowledge and track record of translating Nielsen, Circana (IRI), retailer POS, or similar data sources into actionable insights and plans

Creative thinker with the ability to track trends and develop or seek out innovative ideas

Strong communication skills and collaborative mindset

Highly organized with strong project management and executional skills

A Bachelor of Science/Arts degree.

Proficiency with Microsoft Suite, especially Excel, Power Point, and Word

Preferred Skills:

Experience working with cross‑functional partners including Creative, Digital, Sales, PR, and NPD

Familiarity with influencer platforms/tools (i.e., CreatorIQ, Aspire, Awin, etc.), evaluating influencer social metrics, FTC guidelines and best practices for key social platforms (i.e., TikTok, Instagram, YouTube, etc.)

Deep understanding of current trends, cultural movements and the ever‑evolving pop culture and influencer landscapes.

Familiarity with Power BI and/or Trend Forescasting tools

Experience with project management tools such as Asana

Job Requirements:

Full Time

Up to 25% overnight travel

$76,000‑$99,750 is the salary range for this position. It represents a portion of the overall package, and includes flexibility based on the candidate's qualifications.

Other duties, responsibilities and activities may change or be assigned

at any time with or without notice as assigned by the Manager. The job description

does not constitute a contract of employment and the position remains at‑will.

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