Commerce Media Strategy Lead

About the Role
Five Eighty is seeking a Commerce Media Supervisor to support the continued growth of our commerce media practice. This role sits at the intersection of strategy, activation, client leadership, and team management—bridging the hands‑on execution responsibilities with the client‑facing leadership and oversight responsibilities.

The Commerce Media Supervisor will lead the planning, activation, optimization, and performance management of commerce media campaigns across key retail media networks and shopper marketing platforms. This individual will also serve as a day‑to‑day client contact, helping guide strategic conversations, communicate performance insights, and ensure work is delivered accurately and efficiently.

This role will directly manage a Commerce Media Specialist while collaborating cross‑functionally with internal teams, vendor partners, and clients to drive measurable business outcomes across the path to purchase.

Responsibilities

Lead development of commerce media strategies and tactical plans across retailer platforms including Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing, and other retail and shopper media networks

Translate client business goals into full‑funnel media strategies, audience targeting approaches, channel recommendations, and investment allocations; build integrated commerce media plans that connect retail media, paid search, programmatic, and social commerce efforts

Identify target audiences using retailer and shopper data to inform planning decisions

Activation and Measurement

Oversee campaign setup, launch, pacing, optimization, and budget management to ensure delivery against client goals

Support hands‑on campaign management across retail media and shopper marketing platforms as needed

Partner with vendors, platforms, and internal teams to ensure accurate implementation and smooth execution

Build and maintain reporting dashboards, campaign recaps, and performance summaries

Serve as a day‑to‑day client contact across assigned accounts

Lead regular client meetings, status calls, and performance reviews

Translate campaign results into clear, actionable insights and recommendations

Team Management

Manage and mentor a Commerce Media Specialist, providing guidance, support, and development opportunities

Help prioritize workloads and ensure projects move efficiently through the team

Collaborate with cross‑functional teams across media, analytics, strategy, and creative to ensure integrated execution

Contribute to process improvement initiatives and help evolve commerce media best practices within the agency

Qualifications

4–6+ years of experience in media planning, digital media, retail media, shopper marketing, or commerce media

Hands‑on experience with retail media platforms such as Amazon Ads, Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing, and/or other commerce media platforms

Familiarity with commerce media KPIs including ROAS, sales lift, CPC, conversion rate, new‑to‑brand customers, and attribution methodologies

Experience managing campaigns across paid search, retail media, programmatic, and/or paid social channels

Comfortable leading client conversations, presenting performance results, and translating data into actionable recommendations

Previous experience mentoring or managing junior team members preferred

Ability to manage multiple priorities in a fast‑paced environment

Previous agency experience preferred

Background in CPG, retail, or commerce‑driven brands strongly preferred

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