Digital Advertising Product Manager

JOB DESCRIPTION
Hearst Television is seeking a Product Manager. The Product Manager plays a critical role in developing and scaling Hearst Television's core digital ad products across OTT, OLV, Display, Streaming Audio, and O&O. Reporting to the Vice President, Advanced Advertising, the PM help inform product roadmaps, supports go-to-market planning, and enables sales through training and tools. This role works closely with Sales, Ad Ops, and Engineering to ensure product success and revenue impact.

This role requires in‑office presence. Candidates may be considered for this role at any Hearst Television location.

Responsibilities

Maintain and execute roadmap for a specific product category or categories (OTT, OLV, Display, Streaming Audio, and/or O&O)

Collaborate with stakeholders to help define features, pricing, and competitive positioning

Develop sales materials, positioning documents, and use‑case collateral, in partnership with Product Marketing

Track adoption, performance, and user feedback to inform iterations in the product development flywheel

Support GTM execution for product launches and enhancements

Partner with Ad Ops on implementation requirements and workflows

Gather feedback from advertisers and sales to influence roadmapEnable sales through playbooks, product briefs, and training sessions

Qualifications

Bachelor's degree in Marketing, Business, Media or related field

2+ years experience in digital media, ad tech, or product marketing

Knowledge of OTT/CTV ecosystem and advertising technologies

Ability to translate strategy into tactical deliverables

Experience with roadmap development and go‑to‑market support

Strong collaboration and communication skills

Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and your family's needs

Compensation
The estimated base salary range for this role is between $85,000 and $110,000. The actual base pay is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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