B2B Content & Thought Leadership Strategist (Contract)

Location
Remote

Employment Type
Full time

Location Type
Remote

Department
Marketing, Communications & Sales

ClassDojo's goal is to give every child on Earth an education they love.

We started by building a network that connects teachers, children, and families. ClassDojo’s flagship app is the #1 communication app connecting K‑8 teachers, children, and families globally. Families, teachers, and school leaders use ClassDojo to share what’s happening throughout the school day through photos, videos, messages, and activities. Today, ClassDojo is used in over 95% of U.S. schools and reaches millions of children and families across ~180 countries.

As our Districts business continues to grow, we’re investing in stronger district-focused thought leadership, executive-facing storytelling, and strategic content that helps district leaders understand the value of ClassDojo at scale.

We hire for talent density. Our team includes talented, entrepreneurial teammates with experience across education and technology companies including Instagram, Netflix, Dropbox, Stripe, Uber, and more. We believe great people do the best work of their careers when they’re given ownership, autonomy, and meaningful problems to solve.

What you'll do:

As a B2B Content & Thought Leadership Strategist supporting the Districts team, your goal is to develop high-quality district-leader-facing content and thought leadership that supports ClassDojo’s B2B marketing efforts and broader GTM priorities.

You’ll work directly with the Head of B2B Marketing & Demand Generation and partner closely with PMM and GTM stakeholders to shape district-focused narratives, support campaign priorities, and strengthen the consistency and quality of district-facing content.

You are a strong editorial thinker and storyteller who understands how to create compelling B2B content for executive audiences. You’re comfortable operating independently, managing multiple simultaneous workstreams, and moving quickly as priorities evolve.

Responsibilities:

Develop district-focused thought leadership and executive-facing content

Build and manage editorial calendars tied to campaign moments and GTM priorities

Translate campaign themes and PMM messaging into compelling district-facing narratives

Produce high-quality long‑form content, nurture assets, webinar support materials, and campaign‑aligned content

Support messaging refinement and content iteration across district marketing initiatives

Partner cross‑functionally with Marketing, PMM, and GTM stakeholders

Support nurture email optimization and campaign messaging updates

Assist with HubSpot campaign creation and email build support as needed

Support webinar programming and district-focused campaign initiatives

Assist with basic video editing and content formatting support when neededHelp strengthen the consistency, quality, and strategic direction of district-facing content

Requirements:

5+ years of experience in B2B content marketing, editorial strategy, thought leadership, or demand generation content roles

Strong writing and storytelling skills for executive or district-level audiences

Experience developing thought leadership, long‑form content, nurture content, or campaign-aligned assets

Strong editorial instincts and narrative development skills

Ability to operate independently without highly structured briefs

Experience managing multiple simultaneous content workstreamsStrong cross‑functional collaboration and communication skills

Ability to adapt quickly in fast-moving startup‑style environments

Experience translating strategic messaging into compelling audience-facing content

Bonus experience:

Experience in EdTech or K‑12 marketing

Experience marketing to district leaders or school administrators

HubSpot experience

Video editing skills

Experience supporting webinar programming or campaign launches

Experience working in high‑growth startup environments

This is a contractor position based in the United States. The role is approximately 28 hours per week (~4 days per week) and is fully remote.

ClassDojo takes a number of factors into consideration when determining final contract rates, including geographic location, experience, and skillset. The estimated hourly rate range in the United States for this role is $70/hr - $90/hr.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

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