Website Designer (Brand + Digital)

We’re seeking a highly creative and strategic Web Designer to help craft brand‑driven digital experiences for B2B audiences. This role is ideal for a designer who combines strong visual storytelling with systems thinking and understands how to translate a brand identity into scalable, responsive website experiences. You’ll work across brand, strategy, copy, PR, and development teams to design thoughtful, visually compelling websites that balance storytelling, usability, and modern digital best practices. The ideal candidate has strong design instincts, a deep understanding of responsive web systems, and the ability to both build visual systems from scratch and execute within established brand guidelines.

Duration: ongoing freelance
Location: NY based
Rate: $50–65 /hr based on experience

Responsibilities

Design responsive, brand‑forward websites and digital experiences for B2B audiences

Translate brand identity systems into scalable and cohesive web design systems

Create visually engaging and intuitive user experiences that support storytelling, conversion, and brand perception

Develop website concepts, page layouts, templates, and scalable reusable components

Produce high‑fidelity mockups, prototypes, and presentation‑ready design deliverables

Contribute to the creation and evolution of digital design systems and UI libraries

Create and maintain color styles, typography systems, component libraries, and style guides

Develop atomic design systems and scalable web frameworks that support consistency across experiences

Build conceptual moodboards and visual direction presentations that communicate creative strategy and design rationale

Ensure visual consistency and attention to detail across all digital touchpoints

Partner closely with brand, copywriting, public relations, strategy, and development teams

Collaborate with developers to ensure accurate implementation and thoughtful responsive behavior

Participate in creative reviews, presentations, and feedback sessions

Communicate design rationale clearly and effectively to both internal teams and clients

Apply strong visual storytelling principles across layout, pacing, hierarchy, typography, photography, motion, and composition

Create polished, timeless digital experiences with a strong understanding of modern web aesthetics and best practices

Balance strategic thinking with hands‑on execution and production‑ready design work

Required Qualifications

5+ years of experience in web design, digital design, or visual product design

Strong portfolio showcasing responsive website design and brand‑driven digital experiences

Deep understanding of web design systems, responsive design, and visual storytelling

Experience creating scalable component systems and reusable design frameworks

Strong instincts for typography, color, layout, hierarchy, and digital pacing

Ability to work both independently and collaboratively within multidisciplinary teams

Required Tools & Technical Skills

Figma Design and FigJam (additional Figma products a plus)

Adobe Creative Suite

Microsoft Office Suite

Experience with:

Style guides and design systems

Wireframing and prototyping

Sitemaps and user flows

Responsive web layouts

Atomic design methodologies

Presentation design

Solomon Page offers a comprehensive benefit program for hourly employees, including medical, dental, 401(k), direct deposit, and commuter benefits to our employees, including freelancers.

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