BEGOOD is hiring: Media Buyer in New York

BEGOOD is looking for a proactive, strategy-first Media Buyer to lead the growth engine for a portfolio of high-growth D2C and CPG brands. This is not a "set it and forget it" execution role. We need a partner who can lead the strategic roadmap, manage multi-channel budgets, and act as the bridge to our creative teams. You will be responsible for the health of accounts across Paid Social, Paid Search, and Shopper (Instacart), ensuring that performance data is constantly being translated into fresh creative briefs.

Key Responsibilities

Multi-Channel Execution: Lead media buying across Paid Social (Meta), Paid Search (Google), and Shopper Marketing (Instacart).

Proactive Strategy: Own the strategic roadmap for each client. You should be identifying opportunities for scale and spotting account risks before they become problems.

Creative Briefing: You will be responsible for writing clear, data-backed briefs for my creative team. You must be able to look at the data, see what’s fatigueing, and tell our team exactly what hooks or visuals we need next.

Testing & Optimization: Constantly test and refine strategies to improve CPA, ROAS, and MER.

Reporting & Insights: Develop biweekly performance reports that move beyond "vanity metrics" to provide actionable insights and clear next steps for the client.

Audits & Sales Support: Execute detailed audits of prospective clients’ accounts to identify untapped growth levers during the onboarding/sales process.

Qualifications

Experience: 3+ years of experience managing paid media, specifically within the D2C/CPG space.

Platform Mastery: Deep technical expertise in Meta Ads Manager, Google Ads, and Instacart Ads. (Experience with TikTok and Pinterest is a major plus).

Creative Intuition: A proven ability to write creative briefs that get results. You understand the "why" behind high-performing ad creative.

Analytical Rigor: Strong skills in data interpretation, A/B testing, and multivariate testing.

Ownership: You are a self-starter who thrives in a fast-paced environment. You take full accountability for account performance and don't wait for a "to-do" list to take action.

Communication: Excellent ability to present insights clearly to both my internal team and external client stakeholders.

Type: Part-Time Contract (approx. 10–20 hours/week to start).

Duration: 6-month initial contract with the intent to transition to a permanent role based on performance.

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In Summary: BEGOOD is looking for a proactive, strategy-first Media Buyer to lead the growth engine for a portfolio of high-growth D2C and CPG brands . You will be responsible for the health of accounts across Paid Social, Paid Search, and Shopper Marketing .

En Español: BEGOOD está buscando un comprador de medios proactivo y estratégico primero para liderar el motor de crecimiento de una cartera de marcas D2C y CPG de alto crecimiento. Esto no es un rol ejecutivo "establecerlo y olvidarlo". Necesitamos un socio que pueda dirigir la hoja de ruta estratégica, gestionar presupuestos multicanal y actuar como puente a nuestros equipos creativos. Usted será responsable de la salud de las cuentas en Paid Social, Search Paid y Shopper (Instacart), asegurándose de que los datos de rendimiento se traduzcan constantemente en breves novedos. Debes ser capaz de mirar los datos, ver lo que es cansativo y decirle a nuestro equipo exactamente qué ganchos o visuales necesitamos después. Pruebas y optimización: Constantemente probar y refinar estrategias para mejorar la CPA, ROAS y MER. Informando e información: Desarrollar informes de rendimiento biweekly que se muevan más allá de las "metricas de vanidad" para proporcionar conocimientos prácticos y claros próximos pasos para el cliente. Auditoría y soporte de ventas: Realizar auditorías detalladas de cuentas de clientes potenciales para identificar palancas de crecimiento no explotadas durante el proceso de incorporación / ventas. Calificaciones Experiencia: 3+ años de experiencia en manejar medios pagados, específicamente dentro del espacio D2C/CPG. Maestría de plataforma: Profundidad técnica en Meta Ads Manager, Google Ads y análisis rápidos. (Experiencia con los resultados de Instagram y Pinterest son una gran parte). 1020 horas/semana para comenzar).Duración: contrato inicial de 6 meses con la intención de pasar a un puesto permanente basado en el rendimiento. #J-18808-Ljbffr