Purple Drive is hiring: SEO Specialist (Technical SEO) in Minneapolis

Overview:

Job Title: SEO Specialist (Technical SEO)

Location:

Onsite - Minneapolis, MN

Secondary Locations:

Charlotte, NC / Irving, TX

Experience Required:

10+ Years

Employment Type:

Contract

Role Overview

We are seeking a highly experienced

SEO Specialist

with deep expertise in

Technical SEO

to drive organic performance across large-scale, modern web platforms. This role requires strong hands-on capability in site audits, crawl optimization, Core Web Vitals, and structured data, along with the ability to collaborate closely with web development teams working on JavaScript-heavy frameworks.

The ideal candidate brings a strong engineering mindset, data-driven decision-making, and proven experience optimizing enterprise websites for search visibility and performance.

Key Responsibilities

Technical SEO & Site Health

Conduct comprehensive

technical SEO audits , identifying and resolving issues related to crawlability, indexation, canonicalization, broken links, and redirect chains.
Ensure SEO best practices are consistently applied across large, complex web properties.
Web Development & JavaScript SEO

Collaborate closely with development and TOS teams on

HTML, CSS, and JavaScript

implementations.
Optimize SEO for modern JavaScript frameworks such as

React, Vue, and Angular , balancing

client-side vs. server-side rendering

strategies.
Provide technical guidance to ensure SEO is embedded into development workflows.
Structured Data & Rich Results

Implement, test, and validate

structured data (Schema.org)

to enable enhanced search features and rich results.
Monitor structured data health and resolve validation errors.
Core Web Vitals & Performance Optimization

Improve

Core Web Vitals , including

LCP, INP, and FID , through performance-focused techniques such as caching, image optimization, code splitting, and script optimization.
Partner with engineering teams to drive page speed and UX improvements.
Log File Analysis & Crawl Budget Optimization

Perform

server log analysis

to identify crawl inefficiencies and indexing gaps.
Optimize

crawl budget

for large-scale sites to ensure priority pages are discovered and indexed effectively.
Measurement & Continuous Improvement

Monitor SEO performance and technical KPIs; recommend and implement ongoing optimizations.
Stay current with search engine algorithm updates and emerging SEO best practices.
Required Skills & Qualifications

10+ years of experience in

SEO , with strong focus on

Technical SEO

for enterprise-scale websites.
Expert-level knowledge of

site audits, crawlability, indexation , and technical issue remediation.
Strong understanding of

HTML5, CSS3, and JavaScript .
Hands-on experience optimizing SEO for

React, Vue, Angular , or similar frameworks.
Proven expertise in

Core Web Vitals optimization

(LCP, INP, FID).
Experience implementing and validating

structured data/schema markup .
Strong experience with

server log analysis

and crawl budget management.
Excellent analytical, troubleshooting, and communication skills.
Essential Skills

Technical SEO
HTML5 / CSS3
JavaScript
JavaScript SEO (CSR vs. SSR)
Structured Data (Schema.org)
Core Web Vitals
Log File Analysis
Crawl Budget Optimization
Key Competencies

Strong technical problem-solving and attention to detail
Ability to influence engineering teams without direct authority
Data-driven mindset with focus on measurable outcomes
Ownership of SEO quality and long-term scalability
Adaptability to evolving search engine technologies
Skills

Technical SEO | HTML5 | CSS3 | JavaScript | React | Vue | Angular | Core Web Vitals | Structured Data | Log Analysis