Nosreme Baltimore, Inc is hiring: Google Ads Specialist in Baltimore

Nosreme Baltimore is a Baltimore-based arts nonprofit building a global pipeline for underserved artists through public art, community-rooted programming, and international exchange. We work at the intersection of arts, culture, place-making, and global connection, with a focus on creating paid opportunities and visibility for local artists.
Role Overview
Nosreme Baltimore is seeking a

Google Ads Specialist

to set up, manage, and optimize Google Ads campaigns focused on

lead generation , not ecommerce sales.
This role is ideal for someone who understands how to run ads for

nonprofits, arts organizations, or mission-driven organizations , and can translate our mission into clear, high-performing ad campaigns.
Key Responsibilities
Set up and manage Google Ads campaigns focused on:

Donor interest and supporter leads
Artist interest and applications
Partner and volunteer inquiries

Configure and verify

conversion tracking

for lead forms
Write and test ad copy aligned with Nosreme’s mission and voice
Conduct keyword and search theme research appropriate for nonprofits
Optimize campaigns for performance (CTR, conversions, cost per lead)
Monitor budgets and recommend adjustments
Provide clear, concise performance summaries and recommendations
Required Experience
Demonstrated experience managing

Google Ads for lead generation
Experience working with

nonprofits, arts organizations, or mission-driven organizations

(strongly preferred)
Understanding of Google Ads conversion tracking (forms, thank-you pages, clicks)
Ability to work with limited budgets efficiently
Familiarity with Google Tag Manager and Google Analytics is a plus
What Success Looks Like
Ads are live, compliant, and optimized for conversions
Consistent, high-quality leads (donors, artists, partners)
Clear understanding of what messaging and audiences perform best
Campaigns that improve over time without unnecessary spend
To Apply
Please include:
A brief summary of your Google Ads experience
1–2 examples of lead-generation or nonprofit campaigns you’ve managed
Your approach to setting up and optimizing Google Ads for a small organization