Viral Content & Reel Specialist (Restaurant Industry)

Viral Content & Reel Specialist (Restaurant Industry)

This is a fully remote creative role focused on producing high-impact short-form video content for restaurants and food brands. The position requires a strong blend of storytelling, trend awareness, and performance-driven content creation. You will play a key role in shaping viral social media presence for restaurant clients across Instagram and other video-first platforms. The role involves working in a fast-paced digital marketing environment where creativity and agility are essential. You will collaborate with marketing and creative teams to align content with campaign goals while maintaining strong individual ownership of projects. The ideal candidate thrives on creating engaging, scroll-stopping reels that drive visibility, engagement, and audience growth. This is an opportunity to work on global food and hospitality brands with significant creative freedom and impact.
Accountabilities:

Create engaging, high-quality reels and short-form videos tailored for restaurants and food brands across social platforms
Develop viral content strategies focused on maximizing reach, engagement, and audience retention
Edit and optimize videos using tools such as Canva, CapCut, Adobe Premiere Pro, or similar platforms
Monitor trends in social media, audio, transitions, and storytelling techniques to keep content fresh and relevant
Collaborate with marketing and creative teams to align content with campaign objectives and brand voice
Manage multiple content projects simultaneously while ensuring timely delivery in a remote setup
Analyze performance metrics and refine content strategies based on engagement insights and audience behavior
Leverage AI tools to support ideation, editing efficiency, and content enhancement workflows
Requirements:

5–10 years of experience in short-form video production, reel creation, or social media content development
Strong background in the restaurant, food & beverage, or hospitality industry is highly preferred
Proven track record of creating viral content with significant reach and high engagement
Advanced proficiency in video editing tools such as Canva, CapCut, Adobe Premiere Pro, or equivalent software
Deep understanding of Instagram Reels, content hooks, storytelling techniques, and audience retention strategies
Strong portfolio demonstrating successful viral or high-performing video content
Ability to work independently, manage priorities, and deliver consistently in a remote environment
Creative mindset with strong attention to detail and performance optimization skills
Benefits:

Fully remote work flexibility
Opportunity to collaborate with global restaurant and food industry brands
Exposure to high-impact viral content strategies and digital marketing campaigns
Creative and collaborative working environment
Performance-based growth opportunities