This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Paid Search/SEM Manager in United States.
This role is a high-impact performance marketing position focused on owning and scaling paid search as a core customer acquisition channel. You will take full responsibility for the strategy, execution, and optimization of Google Ads and YouTube Ads campaigns, directly influencing CPA, ROAS, and revenue growth. Working in a fast-paced, data-driven environment, you will design structured testing frameworks, improve conversion performance, and ensure campaigns are efficiently scaled. This role requires strong analytical thinking and the ability to translate business goals into actionable paid media strategies. You will collaborate closely with growth, creative, and analytics teams to continuously improve funnel performance and campaign efficiency. It is an ideal opportunity for a hands‑on SEM expert who thrives in ownership-driven roles and wants to directly shape channel performance.
Accountabilities
Own and optimize day-to-day performance of Google Ads and YouTube Ads, ensuring efficient budget allocation and achievement of CPA and volume targets.
Develop and execute paid search strategies aligned with business objectives, including keyword strategy, bidding structures, and audience segmentation.
Build and manage a structured experimentation roadmap covering ad creatives, landing pages, targeting, and bidding approaches.
Analyze full-funnel performance data to identify trends, diagnose issues, and uncover opportunities for scaling paid search performance.
Collaborate with creative and growth teams to improve conversion rates and overall funnel efficiency.
Ensure accurate conversion tracking, attribution integrity, and signal quality to support data-driven bidding strategies.
Stay current with industry trends, including AI-driven changes in search and paid media ecosystems.
Requirements
3–5+ years of hands‑on experience managing Google Ads campaigns with proven performance improvement results.
Demonstrated success in scaling paid search campaigns while optimizing for CPA and ROAS targets.
Strong analytical skills with the ability to interpret performance data and translate insights into action.
Advanced proficiency in Excel or Google Sheets for reporting and analysis.
Experience using analytics platforms such as GA4, Northbeam, or similar tools.
Strong understanding of paid search mechanics, bidding strategies, and conversion optimization principles.
Ability to work independently and take full ownership of channel performance.
Strong communication skills and ability to collaborate effectively across growth, analytics, and creative teams.
Benefits
Competitive salary and comprehensive benefits package.
Fully remote work environment with flexibility and autonomy.
100% employer-covered health, dental, and vision insurance (with partial dependent coverage).
Paid time off including 15 PTO days (prorated), 9 company holidays, and a dedicated birthday day off.
Generous paid parental leave policy.
401(k) retirement plan with company match.
Annual $200 wellness membership benefit.
Strong focus on professional development and continuous learning opportunities.
High ownership culture with significant autonomy over your work and impact.
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In Summary: Paid Search/SEM Manager is a high-impact performance marketing position focused on owning and scaling paid search as a core customer acquisition channel . You will take full responsibility for the strategy, execution, and optimization of Google Ads and YouTube Ads campaigns . The role requires strong analytical thinking and the ability to translate business goals into actionable paid media strategies .
En Español:
Este puesto es publicado por Jobgether en nombre de una compañía asociada. Actualmente estamos buscando un gerente de búsqueda pagada / SEM en los Estados Unidos. Esta función es una posición de marketing de alto impacto enfocada a poseer y escalar la búsquedas pagadas como canal principal de adquisición de clientes. Asumirás toda la responsabilidad de la estrategia, ejecución y optimización de las campañas de Google Ads y YouTube Ads, que influyen directamente en CPA, ROAS y crecimiento de ingresos. Trabajando en un entorno acelerado basado en datos, diseñará marcos estructurados de pruebas, mejorará el rendimiento de conversión y garantizará que se mejoran eficientemente las balanzas. Es una oportunidad ideal para un experto de SEM práctico que prospera en roles impulsados por la propiedad y quiere dar forma directamente al rendimiento del canal. Accountabilities Poseer y optimizar el desempeño diario de Google Ads y YouTube Ads, asegurando una asignación presupuestaria eficiente y alcanzar objetivos de CPA y volumen. Desarrollar y ejecutar estrategias de búsqueda pagadas alineadas con los objetivos comerciales, incluida la estrategia de palabras clave, las estructuras de licitación y la segmentación de audiencia. Construir y administrar una hoja de ruta de experimentación estructurada que cubra creativos publicitarios, páginas de destino, orientación y enfoques de oferta. Analizar datos a nivel completo para identificar tendencias, diagnosticar problemas y descubrir oportunidades de escalado de busca. Colaborar con equipos creativos para mejorar el rendimiento de conversión y la eficiencia funcional general. Asegurarse de que los resultados generalizan habilidades profesionales, así como el seguimiento, la conversión de datos y la transmisión de información se centran en desarrollar capacidades de trabajo completas (incluyendo sistemas de análisis de calidad de trabajo avanzada, redes sociales y servicios públicos).