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Strategic Trade Show Marketing Lead

Michels, Neenah, WI, USA

Pay: 60.000 - 80.000

Job type: Full Time


Travel Requirements: 25% - 40% (Nationwide)
Improving America’s infrastructure isn’t for the weak. It takes grit, determination, and hard work to execute high impact projects. Michels Corporation engages 8,000 people and 18,000 pieces of heavy equipment in our insatiable drive to be the best. Our work improves lives. Find out how a career as a Trade Show Manager can change yours.

As a Trade Show Manager, you will oversee the planning, coordination, and execution of the organization’s trade shows and industry events to align with marketing and business goals. This role is responsible for managing event logistics, coordinating promotional assets, supporting association activities, and working with external vendors while maintaining a consistent and professional brand presence. The Trade Show Manager partners with cross‑functional teams, thrives under tight deadlines, and applies sound judgment in fast‑paced settings. Success in this position requires strong communication skills, close attention to detail, the ability to juggle multiple priorities, and a proactive, collaborative approach.

Benefits

We are consistently ranked among the top 10% of Engineering News‑Record’s Top 400 Contractors

Our steady, strategic growth revolves around a commitment to quality

We are family owned and operated

We invest an average of $5,000 per employee on training each year

We reward hard work and dedication with limitless opportunities

We believe it is everyone’s responsibility to promote safety, regardless of job titles.

We offer a comprehensive benefits program including:

Health, Dental, Life, Flexible Spending Accounts, Health Savings Account, Short Term and Long‑Term Disability Insurance, 401(k) plan, Legal Plan, and Identity Theft and Monitoring Plan

Why You?

You thrive in fast‑paced environments under tight deadlines

You relish new challenges and evolving technology

You enjoy collaborating and communicating with your teammates

You like to know your efforts are noticed and appreciated

You are organized and professional

You possess strong written and verbal communication skills

Responsibilities

Develop and coordinate tactical execution of marketing initiatives to support the Michels brand. Provide cross‑functional support and process execution necessary for successful trade shows, events, social media, and graphic design

Implement trade show strategy, plans, and activities working closely with the Marketing Team. Manage the trade show budgets within pre‑established guidelines. Organize and track expenses from year‑to‑year. Supervise and oversee trade show vendors

Research and identify opportunities to create brand exposure. Secure approved reservations and exhibit space for local, regional, and national events

Develop trade show listings to promote company services

Coordinate the shipping process of marketing materials while maintaining accurate inventory records

Maintain open communication with divisional and departmental leads to ensure coordination of marketing needs

Qualifications

Bachelor’s Degree in Marketing or a related field and 7+ years of relevant experience, or an equivalent combination

Proficient in Microsoft Suite

Proficient in Adobe Creative Suite

A valid driver license for the type(s) of vehicles you may be driving and an acceptable driving record

Knowledge of digital marketing platforms (desired)

Certified Trade Show Marketer (desired)

Face to Face Marketing experience (desired)

Negotiation, budgeting, and vendor management experience (desired)

As set forth in Michels Corporation’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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