VP Strategy & Marketing Communication-ST Desert Financial Job listing

What you will do here:

Enterprise Strategy & Vision Leadership

Partner with the CEO and executive team to define and execute SwitchThink's corporate strategy.
Lead annual strategic planning cycles, drive cross‑functional alignment, and translate organizational goals into actionable marketing and communications priorities.
Brand Management & Market Positioning

Own and evolve SwitchThink's brand identity, voice, and market position in the credit union IT services space.
Develop and enforce brand standards across all channels, ensuring consistency and resonance with target audiences.
Integrated Marketing & Demand Generation

Architect and lead full‑funnel B2B marketing campaigns targeting credit union decision-makers.
Drive pipeline growth through digital marketing, content, events, sponsorships, partnerships, and ABM strategies with clear ROI accountability.
Corporate Communications & PR

Lead internal and external communications strategy, including executive communications, media relations, crisis communications, and thought leadership.
Serve as a communications advisor to the CEO and board.
Own digital presence including website, SEO/SEM, email, and social platforms.
Oversee the development of high‑value content including thought leadership, whitepapers, case studies, and webinars that drive credibility and engagement.
Lead ongoing market research, competitive analysis, win/loss reviews, and member sentiment studies.
Surface actionable insights that inform product, sales, and strategic decision‑making at the executive level.
Build, lead, and develop a high‑performing marketing and communications function.
Foster a culture of innovation, accountability, and continuous growth. Define team makeup and effectively use contractors.
Analytics, KPIs & Performance Reporting

Establish and own marketing performance frameworks, KPI dashboards, and executive reporting.
Champion data‑driven decision‑making across all marketing investments and optimize spend for maximum business impact.
Budget & Vendor/Agency Management

Own the enterprise marketing and communications budget.
Manage agency, freelance, and vendor relationships strategically.
Evaluate and implement marketing technology to support scale, automation, and efficiency.
Cross‑Functional Executive Collaboration

Serve as a strategic partner to Sales, Account Management, Product, Operations, and Finance leadership.
Align marketing priorities with revenue goals and ensure a unified go‑to‑market strategy across all functions.
What you will need:

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

required.

Master’s degree/MBA Business Administration, Marketing, Strategy, or related field

preferred.

10+ years Progressive experience in marketing, communications, and/or corporate strategy, with demonstrated success in B2B environments

required.

5+ years Senior/executive leadership experience (VP, SVP, CMO, or equivalent) with direct team management and P&L or budget accountability

required.

5+ years B2B marketing experience targeting Credit Unions, community banks, or financial services organizations; credit union IT services experience highly preferred

required.

5+ years Proven track record in demand generation, integrated campaign management, and revenue‑connected marketing in a fintech environment – Preferred

required.

Executive-level strategic thinking, Strategic Influence, and enterprise vision setting

Ability to shape organizational direction, set long‑range priorities, and inspire confidence at the board and C‑suite level

required.
Leadership & Team Development

Proven ability to build and lead teams and drive change leadership.
Proven track record of building high-performing teams, navigating ambiguity, leading transformation, and standing up new functions from the ground up

required.
B2B Marketing Expertise & Demand Generation

Deep B2B marketing expertise,
Demonstrate Innovative Thinking

Deep command of integrated marketing strategy, brand management, and demand generation — with a track record of bringing creative, differentiated campaigns to life in competitive markets

required.
Digital Marketing & Technology Proficiency

Deep expertise in SEO/SEM, marketing automation, CRM, analytics, advertising platforms, and media buying.
Proficiency across digital channels including paid and organic search, marketing automation platforms, CRM systems, and campaign analytics tools

required.
Executive Communications & Storytelling

Expert executive communications, media relations, crisis communications, writing and presentation skills.
Outstanding ability to craft and deliver compelling narratives across executive, media, and public-facing audiences — including crisis situations

required.
Data-Driven Decision Making & ROI Focus

Excellent Analytical skills,
Results Orientation

Expertise with ROI measurement.
Relentless focus on measurable outcomes, pipeline growth, and revenue impact, backed by strong analytical capabilities and performance reporting

required.
Cross-Functional Collaboration & Influence

Collaborative Partnership skills and strong cross-functional influence.
Expertise with budget management and vendor oversight.
Demonstrated ability to build trust and alignment across diverse stakeholders, manage agency and vendor relationships, and influence outcomes without direct authority

required.
Credit Union & Financial Services Industry Knowledge

Client-First Mindset.
Expertise in CU/financial services knowledge

Deep empathy for credit unions and their technology needs, grounded in hands‑on experience in the credit union or community banking space

required.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

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