Storytelling Marketing Manager - Hybrid & Impact-Driven

Salary Range: $48,000.00 To $58,000.00 Annually

Job Title: Marketing Manager

Reports to: Database & Marketing Director

Classification: Full-time

Location: Hybrid: On-Site + Work from Home

With nature as our catalyst, Camp Fire Minnesota energizes youth to discover their spark so their futures glow brighter. Camp Fire Minnesota delivers culturally relevant, nature-based programs onsite at our camp property in Excelsior and throughout the community to thousands of youth from all backgrounds each year. We help youth “light their spark within” through summer and school break camps, environmental education & STEM classes for schools (in‑person and virtual), and community‑based afterschool nature programs. We are proud to offer inclusive and welcoming programs to youth in the community, including free and reduced‑rate programs and a scholarship program. As a result of their Camp Fire experience, 93% of youth report valuing nature and stewarding the environment.

Camp Fire Minnesota envisions a future where every youth has access to nature‑based experiences and learning. Recognizing the inequity in our field (both in the past and today), our 2024‑2026 Strategic Plan outlines the steps and partnerships necessary to continue our work. In the following two years, we are committed to actively listening and engaging with young people and our community to eliminate barriers to new experiences in nature while sharing our history, values, and vision for the future.

Camp Fire believes in the dignity and the intrinsic worth of every human being. We welcome, affirm, and support young people and adults of all abilities and disabilities, experiences, races, ethnicities, socio‑economic backgrounds, sexual orientations, gender identities and expressions, religion and non‑religion, citizenship and immigration status, and any other category people use to define themselves or others. We strive to create safe and inclusive environments that celebrate diversity and foster positive relationships. All are welcome at Camp Fire.

Position Overview
The Marketing Manager plays a key role in advancing Camp Fire Minnesota’s mission by weaving together youth voice, inclusive storytelling, and community engagement across all digital and print communications. This position leads organization‑wide marketing efforts and ensures that the voices of young people are central to how Camp Fire shares its impact.

This role supports the execution of the Development & Communications Plan and coordinates storytelling that elevates youth experiences, equity, and access to nature. The ideal candidate is a relationship‑builder with strong attention to detail and creative storytelling skills, a passion for youth development, and a commitment to community‑centric fundraising and inclusive communication practices.

We’re looking for someone who is:

Committed to diversity, equity, and inclusion (DEI)

Self‑starter and committed to project execution

Creative and visionary

Strong and strategic relationship builder

Committed and passionate about ensuring all young people have access to nature

Marketing (80%)
Storytelling & Content Strategy

Develop and manage an annual storytelling calendar that highlights key events, achievements, and narratives, ensuring consistent and engaging content across platforms.

Write, manage, and update website content that reflects Camp Fire’s brand and mission, regularly updating pages to keep information current and relevant.

Build and maintain a comprehensive photo and video library, including digital assets and testimonials, for use across social media, the website, and print materials.

Attend Camp Fire events to capture photos and video content for marketing and storytelling, helping build a strong visual library of Camp Fire experiences.

Digital Communications

Oversee and execute social media and newsletter communications across departments, crafting compelling stories and posts while engaging audiences to strengthen Camp Fire’s online presence.

Design and produce print and digital advertisements that are visually appealing, on‑brand, and effectively communicate key messages.

Co‑own relationships with ad partners and continually evaluate strategy and value alignment.

Design and collaborate to maintain and update bi‑lingual signage across 103‑acre property.

Create, edit, and design all branding documents for a variety of organizational needs, ensuring clarity, professionalism, and visual appeal.

Manage design requests from departments across the organization, producing high‑quality materials that align with Camp Fire’s brand and messaging.

Support tabling and outreach events by creating marketing collateral that effectively shares Camp Fire’s story.

Manage relationships with printers and other vendors to ensure the timely production of high‑quality materials while maintaining strong working partnerships.

Event Marketing

Play a central role in planning, designing, and producing materials for year‑round events that clearly communicate Camp Fire’s mission and inspire support.

Organizational Support (15%)
We run many programs throughout the year, and during peak seasons we ask all staff to lend a hand! This might include helping with camp check‑in, greeting guests at events, or supporting other fun tasks. We are looking for someone who brings a collaborative spirit and is excited to pitch in when needed to support our mission‑driven work.

Maintain a working knowledge of Camp Fire’s programs and initiatives.

Provide excellent customer service to participants, families, and community partners.

Perform other duties as needed.

Oversee and maintain the organization‑wide photography waiver process, ensuring forms are clear, accessible, regularly updated, and developed through a trauma‑informed approach in collaboration with program staff.

DEI (5%)

In collaboration with staff and stakeholders, ensure marketing and communications efforts are inclusive, equitable, and reflective of Camp Fire’s values.

Opportunity to serve on Camp Fire’s DEI Committee to move forward strategic goals and initiatives.

Continue learning and growing alongside the Camp Fire team as we integrate Community‑Centric Fundraising principles into our organizational practices.

Experience and Qualifications

3+ years of events marketing experience.

Excellent written and verbal communication skills.

Strong computer skills including demonstrated experience with Canva, Microsoft Office Word, Excel, Outlook, SharePoint. Experience with In‑Design and customer relationship management system, a plus.

Ability to comfortably adjust from working independently to a team‑based environment.

Experience with photography and/or videography, including capturing and editing visual content for storytelling and marketing.

Experience working in youth development, outdoor education, or nonprofit environment.

Salary and Benefits
Salary range $48,000-$58,000 based on experience. Competitive benefits package, including 3% retirement contribution and sabbatical policy.

Location & Work Environment
Combination of remote + on‑site. Our camp property is located at 3300 Tanadoona Dr, Excelsior, MN 55331 and is an open, coworking environment. Employee will also need accessible transportation to attend meetings and events as needed across the Twin Cities metro.

Application Instructions
Please submit resume, cover letter or video, writing and/or design sample, and three professional references. Applications accepted through June 4.

Camp Fire Minnesota is strongly committed to addressing environmental justice.

We encourage candidates with diverse experiences and backgrounds, Black, Indigenous and People of Color, LGBTQIA2S individuals, and unemployed persons to apply. Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Camp Fire we are most interested in finding the best candidate for the job and someone who is committed to our mission and values. We encourage you to apply, even if you don’t believe you meet every one of our qualifications described.

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