Senior Product Manager: Measurement & AI-Driven Optimization

Job Title : Senior Product Manager, Measurement, Planning & Optimization
Job Type:

Full-time, Hybrid in office in Boulder, CO. We have an in‑office culture, with a minimum 3 days in the office (Tues‑Thurs).
Reporting To:

Senior Director of Product
Work Authorization:

Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship
About BranchLab

BranchLab is building the future of healthcare commercialization.
BranchLab is a healthcare AI company focused on predicting health outcomes to improving how regulated organizations make decisions.
Our mission is to enable better healthcare decisions by applying AI in a way that is privacy‑safe, rigorous, and designed for real‑world use.
The Opportunity

We’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product. You’ll define how we:
Ingest and standardize fragmented measurement data
Connect media exposure to healthcare outcomes
Surface insights, KPIs, and recommendations
Enable smarter planning and budget optimization through artificial intelligence
This is a 0 to 1, high‑impact role at the core of our product strategy.
Key Responsibilities

Build the measurement layer : Productize data ingestion, standardization, and reporting across multiple sources.
Create a unified data model : Define a system that connects audiences, media, and outcomes.
Define insights & recommendations : Establish KPIs that drive actionable recommendations.
Shape an agent‑first experience : Enable users to ask questions across media and commercial data and get insights with visuals.
Lead cross‑functionally : Partner with engineering, design, data, and GTM to bring the product to life.
Required Skills & Experience

3-5+ years in product management, ideally in data‑heavy or analytics products.
High energy, high agency working style.
Experience building and working with AI products and agentic workflows.
Strong comfort with data pipelines, messy datasets, and multi‑source systems.
Strong comfort with defining metrics, KPIs, and insight frameworks.
Ability to operate in ambiguity and turn complexity into clear product direction.
Demonstrated ability to operate effectively in fast‑paced, early‑stage environments with evolving priorities and limited structure.
Preferred Qualifications

Experience in adtech, martech, or healthcare data.
Familiarity with measurement platforms (e.g., CrossIX) or DSPs.
Experience with AI/agent‑driven UX.
Why Join BranchLab?

Competitive Salary & Comprehensive Benefits.
Small, Agile Team – Your work will have a direct impact.
Equity Opportunities – Grow with the company.

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