Growth-Focused SEO Analyst: Drive Organic Traffic

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to increase our SEO performance.

What You’ll Be Doing:

Create new innovative ways to drive organic traffic and search visibility

Create keyword research and maintain targets with up-to-date volumes and competition

Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects

Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development

Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions

Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalare them to drive to resolution

Learn and be curious to stay on top of trends and best practices; stay up to date with SEO tactics to stay within search engine guidelines

Advocate for a seamless user experience for customers who are finding us through search

What You Will Need To Be Successful:

Bachelor’s degree in communications, marketing/business, or related degree; or an Associate’s degree with 2–3 years of relevant experience

1+ year of search marketing experience

Familiar with web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, BrightEdge, Ahrefs, etc.)

Desire to learn and evolve with the ever-changing SERP landscape (Organic shopping features, AIO etc)

Benefits:

Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision

Generous 401(k) with company match

Paid time off and holidays

Opportunity to participate in incentive programs for all full-time employees

Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance

Scholarship program for children of Brady employees

A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities

Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)

Dress-for-your-day dress code

Charitable contributions matched through Brady's Matching Gift program

EEO is the Law

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