Social Content Creator & Video Strategist

About Carlo’s Bakery
Carlo’s Bakery, home of the “Cake Boss,” is a world-renowned bakery known for its high-quality, handcrafted desserts and exceptional customer experience. We take pride in our craftsmanship, creativity, and family-oriented culture.

Position Summary
We’re looking for a highly creative, social-first Content Creator / Strategist who lives and breathes internet culture. This role is hands‑on, responsible for ideating, filming, and editing content while also driving strategy across channels. The ideal candidate can move quickly, spot trends early, and turn ideas into high‑performing content in real time.

Responsibilities

Develop and execute a content strategy across TikTok, Instagram, Facebook, and YouTube

Generate fresh, engaging content ideas daily that align with brand goals and audience growth

Identify and act on emerging trends, viral formats, and platform updates

Concept & script content from idea to final execution

Film content on‑site, in real‑time, and during planned shoots

Edit short‑form and long‑form video (cuts, pacing, captions, music, transitions) optimized for each platform

Produce content that feels native, authentic, and engaging—not overly produced

Support product launches, campaigns, and always‑on social content

Collaborate with influencers/creators to develop organic, high‑performing content

Engage with the community through comments, DMs, and reactive content opportunities

Track performance and optimize content based on data and insights

Maintain a consistent brand voice while adapting to different platforms and audiences

Qualifications

2+ years of experience creating content for social media (brand or personal accounts)

Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and social trends

Proven ability to ideate, film, and edit content independently

Proficiency in editing tools (CapCut, Adobe Premiere, Final Cut, etc.)

Strong storytelling instincts and understanding of what makes content perform

Ability to work quickly, meet deadlines, and adapt in a fast‑paced environment

Passion for social media, pop culture, and the creator/influencer space

Ideal Candidate Also Possesses

Experience working with influencers or managing creator partnerships

Background in food, lifestyle, or entertainment content

Experience with social media analytics and performance tracking

Photography or design skills

Comfortable being on camera (a plus, not required)

Why Join Carlo’s Bakery?

Opportunity to grow with an internationally recognized brand.

Friendly and collaborative work environment.

Hands‑on experience in the baking industry.

Employee discounts on our famous baked goods.

Apply today and become part of the Carlo’s Bakery family — where passion, craftsmanship, and teamwork create something truly sweet every day!

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