Sr. Director, Product Marketing, Naturium

Position Summary
Senior Director of Product Marketing is a pivotal role within the Naturium marketing team. This position is responsible for the full funnel of global product marketing strategy, from building a long-term innovation roadmap through to executing go-to-market plans that drive brand growth and increase market share.

It is essential this leader demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration.

Peer leadership is extremely important as this leader needs the collective support of the Naturium marketing, sales and product development organization to support their strategic vision.

Responsibilities

Product & Portfolio Strategy: concepting and developing global product strategy forentire franchise of facial skincare, body, lip and new categories

Product innovation: collaborate with product development to develop long-terminnovation roadmap that addresses community needs and business growthtargets

Market Research and Insights: define white space and growth opportunitiesgrounded in consumer insights, social listening and market segmentation data. Itis essential this leader be closely connected to product innovation across themarket to ensure Naturium retains its innovation competitive advantage

Marketing claims: lead on product claim innovation with regulatory andinnovation teams

GTM Strategy: concept, develop and deploy product GTM including product pricing,in-line placement and story-telling

Innovation pipeline: collaborate with product development to develop long-term innovation roadmap that addresses consumer needs, retailer objectives and businessgrowth targets

Product assortment: determine and lead product strategy on assortment across all brandsand retail partners

Market opportunity: define white space and growth opportunities grounded in consumerinsights, social listening and market segmentation data

Pricing: recommend and align pricing strategy on all new product innovation

Go-to-market: produce comprehensive GTM strategies for global distribution on all keylaunches, working closely with brand, creative and sales teams

Cross-functional leadership: champion alignment across Creative, Brand, Sales,International Marketing, Planning, Product Development and R&D to guarantee flawlesexecution

Budget management: strategically manage how brand deploys its marketinginvestment globally

Product Strategy and Development: drive product strategy and guide productdevelopment team to ensure Naturium leads the market in ingredient, application andexperience innovation

Business Management: will play a key role in supporting CMO with business-criticalpresentations to leadership and elf board of directors

Requirements

12+ years of progressive experience in product marketing, brand marketing, innovation, or category management within beauty, skincare, personal care, or CPG industries

Proven experience leading global product marketing strategy and innovation pipelines for high-growth consumer brands

Deep expertise in skincare product marketing, including facial skincare, body care, lip care, and adjacent beauty/wellness categories

Demonstrated success developing and executing full-funnel go-to-market strategies that drive brand growth, market share, and retail expansion

Strong understanding of consumer behavior, market trends, competitive landscape, social listening, and white space analysis

Experience partnering closely with Product Development, R&D, Regulatory, Sales, Creative, and Brand teams to bring innovation to market

Proven ability to develop long-term innovation roadmaps grounded in consumer insights, retailer needs, and business objectives

Strong strategic and analytical capabilities, including pricing strategy, assortment planning, portfolio management, and business forecasting

Experience leading product positioning, messaging, storytelling, and marketing claims development in partnership with regulatory teams

Exceptional cross-functional leadership skills with the ability to influence and align stakeholders across multiple teams and levels of the organization

Strong executive presence with experience preparing and delivering business-critical presentations to senior leadership and board-level audiences

Ability to thrive in a fast-paced, agile, and entrepreneurial environment while managing multiple priorities and deadlines

Highly collaborative leadership style with demonstrated ability to build trust, inspire teams, and drive organizational alignment

Strong business acumen with experience managing marketing investments and evaluating business performance metrics

Passion for innovation, product development, and staying ahead of emerging trends within the beauty and skincare industry

Bachelor’s degree required; MBA or advanced degree preferred

$160,000 - $205,000 a year

The base salary range for this role is listed above.

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company’s discretion.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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