Sr. Brand Manager, Cuisinart

Marketing/Brand Management - Stamford, Connecticut

As

Senior Brand Manager , you will play a pivotal role in shaping how Cuisinart shows up to consumers—leading end-to-end brand strategy, innovation storytelling, and integrated marketing execution across key small kitchen appliance categories.

You will act as a

brand steward and growth catalyst , translating consumer insights into breakthrough positioning, compelling content, and high-impact go-to-market plans that drive measurable business results.

Reporting to the Director of Brand, this is a highly visible, cross-functional role for a marketer who blends

strategic rigor, creative instinct, and executional excellence —and thrives in bringing ideas to life in market.

Key Responsibilities
BrandStrategy & Governance

Execute annual brand strategy and plans to strengthen brand equity and achieve business objectives.

Serve as the brand champion, ensuring consistency and clarity across internal teams and external partners.

Lead US and support regional teams in delivering cohesive brand messaging and content.

Monitor market trends, competitive activity, and consumer insights to inform brand strategy.

New Products Messaging & Commercialization

Partner with insights and product teams to develop compelling positioning and storytelling that resonates with consumers and drives demand across retail and digital channels.

Lead the creation of comprehensive content toolkits for new product launches (packaging,e‑commerceassets,social,video, digital content, etc.).

Own brand inputs throughout the innovationstage‑gateprocess for key categories.

Champion the innovation pipeline with aconsumer‑firstmindset, collaborating with sales and category teams to buildbest‑in‑classsell‑instories and materials.

Campaign Development & Content Creation

Development and execution of integrated marketing campaigns that drive awareness, consideration, and conversion.

Lead internal creative teams and external Integrated Agency Team from briefing through final approval.

Partner with creative, media, and digital teams to ensure campaigns align with brand and business goals.

Support PR initiatives, including product outreach,partnerships,sampling, press releases, and lifestyle events.

Brand Marketing Leadership & Cross functional Influence

Collaborate closely with consumer insights, creative, product, sales, eCommerce, and DTC teams.

Strengthen the commercialization process by bringing a strong brand perspective,identifyingopportunities for improvement across future launches.

Qualifications/skills

8+ years of experience in marketing or brand management, ideally within consumer goods or household appliances.

Strong understanding of brand fundamentals and proven experience building and growing brands across categories and channels.

Broad marketing skill set, including creative evaluation, campaign development, marketing planning, and new product launch execution.

Experience in social and digital marketing and omnichannel content development for optimized digital shelf performance.

Ability to translate complex product features into clear, compelling consumer benefits.

Agile mindset with a bias for action—comfortable with rapid iteration, shifting priorities, anddata‑drivendecision‑making.

Excellent communication and interpersonal skills with the ability toinfluence acrossteams.

Strong senseof ownership and ability to manage multiple projects and priorities.

PR/Comms and Global / Regional brand team experience is a plus, especially across innovation, commercialization, and activation.

Balanced analytical and creative strengths—an inspiring and practical brand marketer.

Working conditions are normal for an office environment.

Must be able to sit for extended periods of time.

Must be able to use a computer keyboard and view a monitor for extended periods of time.

This role requires on-site presence in our Stamford CT location.

What we offer

Generous Paid Time Off Programs

Life & Disability Insurance

FSA/HSA/Dependent Care FSA

401k and company match

EAP & Employee Wellness Programs

Free breakfast and lunch in the Stamford office

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