Head of Media Strategy for Gaming

Job ID: 10427514 | Amazon.com Services LLC

Amazon Gaming is seeking a dynamic, data-driven Head of Media to lead all media strategy, planning, and investment across the Amazon Gaming portfolio, including Amazon Games Studios, Prime Gaming, and Luna.

Key Responsibilities

Own the end-to-end media strategy and total media budget for Amazon Gaming, setting the vision for how media investment drives business.

Lead, mentor, and develop the media team, attracting top media talent and building a high-performing team culture rooted in strategic excellence and data-driven decision-making.

Develop the annual and quarterly media investment framework that guides budget allocation across fixed and variable channels, titles, audiences, and campaign phases—balancing brand-building reach with performance-driven efficiency.

Lead comprehensive media landscape analyses for each key market, identifying emerging channels, shifting consumption behaviors, and competitive media strategies, working closely with agency partners and internal insights teams.

Lead the development of programmatic and audience-buying capabilities, leveraging Amazon's unique data assets and ad tech ecosystem to drive precision targeting at scale.

Drive real-time optimization of variable media spend based on performance data, adjusting tactics, creative, targeting, bidding strategies, and budget allocation to maximize ROI and ROAS.

Serve as the primary relationship owner for all external media agencies, setting expectations, defining ways of working, and holding agencies accountable for strategic thinking, innovation, and campaign performance.

Partner with Marketing, Product, Content, and Analytics teams to establish media KPIs, measurement frameworks, and attribution models that tie media investment to business outcomes.

Make strategic trade-off decisions on media mix, determining the optimal balance of investment across channels, markets, and campaign phases based on data, business priorities, and media economics.

Manage relationships with media platform partners (Google, Meta, TikTok, The Trade Desk, Amazon Ads, etc.), securing early access to betas, preferential support, and co-investment opportunities.

Establish the media measurement and attribution framework for Amazon Gaming, defining how media investment is measured, attributed, and optimized across channels, titles, and markets.

Basic Qualifications

10+ years of professional non-internship marketing experience.

Experience managing teams.

Experience using data and metrics to drive improvements.

Experience driving direction and alignment with cross-functional teams.

Preferred Qualifications

Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video, and paid social.

Experience leading across multiple locales.

Experience with and deep understanding of advertising technologies (e.g., ad server, DSP).

Experience in the gaming or entertainment industry with an understanding of entertainment media buying dynamics.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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