Marketplace Paid Media Specialist: Amazon & Meta Growth

Paid Media Specialist, Marketplace (Amazon and Meta)
Permanent Full-time Senneville, Senneville, QC, CA

Job purpose:

The Paid Media Specialist is responsible for driving profitable online growth through the strategy, execution, and optimization of digital advertising across marketplace and demand generation channels. This role emphasizes Amazon performance and paid social campaign execution, leveraging a data-driven approach to increase visibility, generate qualified demand, and improve conversion rates and data quality. Through ongoing analysis, reporting, and continuous optimization, the role plays a key part in maximizing ROI and supporting overall business growth.

Responsibilities:

Lead Amazon advertising strategy, execution, and ongoing optimization across Sponsored Products, Sponsored Brands, and Sponsored Display within Seller Central

Optimize Amazon product listings, A+ content, and Storefronts to improve visibility, conversion, and overall brand presentation

Manage and enhance Amazon product feeds through Rithum, ensuring accuracy, competitive pricing, and inventory alignment

Plan, execute, and scale paid social campaigns across Meta (Facebook/Instagram) and LinkedIn using a data-driven, test-and-learn approach

Partner with design resources to develop and refine high-performing social ad creatives aligned with campaign objectives

Develop and manage retargeting and remarketing strategies across social platforms to support full-funnel performance

Collaborate with the Email team to align campaign strategies, messaging, and audience targeting across channels

Monitor customer reviews (e.g., BazaarVoice) and incorporate insights and social proof into campaign strategy and creative execution

Qualifications:

Bachelor’s degree in marketing, Communications, Digital Media, Business Administration, or a related field.

2–4+ years managing Amazon Advertising and/or marketplace PPC campaigns

Proficiency in Meta Ads Manager and/or LinkedIn Campaign Manager

Experience with feed management tools (e.g., Rithum) and product data optimization

B2B ecommerce or industrial/distribution experience (an asset)

#J-18808-Ljbffr