Marketing Manager

Marketing Manager — Mission-Driven Growth & Brand Operations at Curio Spice Co.

Curio Spice Co. is a mission-driven spice company working to build a more equitable, transparent, and delicious food system through direct sourcing, storytelling, education, and exceptional products. We believe spices are not commodities — they are cultural, agricultural, and human stories worth honoring.

We are looking for a collaborative, systems-minded Marketing Manager to help lead Curio into its next phase of growth. This role is ideal for someone who cares deeply about ethical business, believes marketing should serve both mission and revenue, and thrives in a highly entrepreneurial environment.

Location:

Burlington, MA

Schedule:

Full-time, primarily in-person with work-from-home flexibility on Mondays and Fridays

Reports to:

VP of Operations & Finance

Direct Reports : 4

Position Type:

Exempt, Full-Time

Position Overview
The Marketing Manager will lead Curio’s marketing function with a focus on sustainable revenue growth, operational excellence, team coordination, and brand stewardship.

This is not a purely digital marketing role. While channel oversight remains important, the heart of this position is building the systems, rhythms, team practices, and strategic alignment needed to grow a mission-driven brand with integrity.

The ideal candidate is equal parts operator, strategist, collaborator, and coach — someone who can translate vision into execution while strengthening communication, accountability, and organizational clarity across marketing initiatives.

This role will oversee marketing planning and execution across e-commerce, retail, wholesale, education/events, partnerships, storytelling, and customer engagement.

Key Responsibilities
Develop and execute integrated marketing strategies that support company-wide revenue goals across:

E-commerce

3rd party sales platforms

Wholesale partnerships

Classes and events

Strategic collaborations

Partner with leadership to identify growth opportunities aligned with Curio’s mission and values

Track and evaluate marketing effectiveness using both quantitative and qualitative measures

Balance long-term brand building with near-term business performance

Brand Stewardship & Storytelling
Uphold and evolve the Curio brand voice across all customer touch points

Ensure all marketing reflects Curio’s values around ethical sourcing, cultural respect, transparency, and social impact

Guide storytelling efforts that meaningfully connect customers to farmers, origin communities, and culinary traditions

Maintain consistency and quality across campaigns, content, visuals, partnerships, and communications

Coordinate and manage internal and external creative contributors, freelancers, agencies, and collaborators

Build systems for clear delegation, accountability, project management, and communication

Foster a culture of servant leadership, collaboration, curiosity, and continuous improvement

Support the development and success of team members through thoughtful feedback and mentorship

Help identify future hiring and organizational needs as the company grows

Systems Building & Operational Excellence

Build scalable marketing systems, workflows, calendars, and planning processes

Improve cross-functional coordination between marketing, retail, operations, education, and leadership

Create sustainable operating rhythms that reduce reactive work and improve execution quality

Develop and maintain marketing dashboards, reporting structures, and planning tools

Ensure marketing initiatives are well-prioritized and aligned with company capacity and goals

Oversee the strategic direction and performance of:

Social media

Website and e-commerce experience

Paid media and partnerships

This role does not require being the sole creator or executor of all marketing assets, but does require ownership of our

marketing strategy

and thus strong judgment, prioritization, direction-setting, and management capabilities.

Qualifications Required

5+ years of marketing experience, preferably in a mission-driven, nonprofit, social enterprise, food, hospitality, or values-led consumer brand environment

Demonstrated experience driving revenue growth through integrated marketing strategies

Experience leading projects, coordinating teams, and building operational systems

Strong organizational, communication, and delegation skills

Experience managing outside vendors, freelancers, or agencies

Excellent writing, storytelling, and brand communication instincts

Ability to operate both strategically and tactically in a fast-moving small business environment

Commitment to ethical business practices, equity, and collaborative leadership

Nonprofit and/or social-impact marketing experience required

Preferred

Experience in food, beverage, retail, hospitality, education, or mission-driven consumer products

Familiarity with Shopify, HubSpot, Google Analytics, and project management systems

Experience scaling processes within a growing entrepreneurial company

Passion for food systems, spices, culinary storytelling, and global food culture

What Success Looks Like

Marketing efforts feel more aligned, intentional, and sustainable

Revenue growth occurs without compromising brand integrity

Team members have greater clarity, accountability, and support

Marketing systems reduce chaos and increase consistency

Curio’s mission and values are communicated clearly and authentically across all channels

The company is better positioned to scale thoughtfully and sustainably

Competitive salary based on experience

Opportunities for professional development

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