Data-Driven Marketing / Content Strategist

Data-Driven Marketing / Content Strategist
Company: access 2 insight

Location: Chicago, IL

Type: Full Time

ABOUT US
access2insight (a2i) develops and implements data-driven strategies that enable marketers to make better decisions and build stronger direct relationships with consumers. Our team has unique experience applying rigorous analytic approaches in less “data-rich” environments (ex: Consumer Packaged Goods) and for clients in the early stages of understanding and leveraging their data. We address a variety of client needs, focusing primarily on i) end-to-end CRM solutions; ii) data-driven strategies; and iii) sales + marketing integration.

In late 2012 we founded a2i, leaving a larger organization to start one that embodied our vision of how to treat clients and employees while building an enduring, high-growth business. We have quickly built a roster of industry-leading clients within CPG, Retail, Healthcare, and Hospitality and continue to grow at a fast pace.

WHAT WE’RE LOOKING FOR
We’re seeking bright, driven individuals to join our Chicago team. We will provide a fast-paced environment, ample opportunities to learn, and rapidly increasing responsibilities in the following areas:

Partner with clients to understand business objectives and available content/offers to leverage with consumers

Assist in end-to-end projects from initial content calendar planning to concepting with the in-house creative team to activate on brand marketing initiatives

Partner with data strategy team to develop and present analyses and campaign performance

Uncover gaps in client data and partner with our modeling and data specialists to address

Identify opportunities for future optimization and lead associated implementation efforts

MARKETING OPERATIONS

Create and manage documents that ensure streamlined execution of marketing campaigns

Ensure error-free implementation and execution of all marketing campaigns

CLIENT MANAGEMENT

Manage client relationships by organizing and leading regular check-ins pertaining to the numerous business workstreams

Act as point-of-contact for clients

Field client requests, briefing needs to the larger team while clearly communicating client priorities and requests

WHAT YOUR BACKGROUND MIGHT LOOK LIKE

Bachelor’s with focus on marketing / communication / analytical skills

Strong communication skills and the ability to take initiative

Interest in learning how to:

INTERESTS

Leverage data to improve business result

Translate data analyses into client-friendly stories and insights

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