Regional Brand Communications Leader – North America

About Us
We serve and advance the people who feed and build a growning world. From developing products that run on alternative power to productivity‑enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose
The North America Case IH Brand Communications Manager translates global brand vision into impactful regional strategies and campaigns, ensuring Case IH resonates across diverse markets. This role shapes how the brand is perceived in NA, driving integrated storytelling across PR, social, product launches, and events. Acting as the regional architect, the manager ensures brand consistency, cultural relevance, and measurable impact, while feeding insights and best practices back into the global plan. The position combines strategic leadership with hands‑on execution, empowering markets, optimizing resources, and elevating brand health across the region.

Key Responsibilities

Regional Brand Communications Strategy & Alignment

Translate global brand communications strategy into a regional roadmap with clear priorities, KPIs, and governance.

Own budget and the regional editorial plans

Ensure consistency of brand identity and messages across the region, in line with global guidelines

Coordinate main communication functions: Public Relations, Social Media presence, Product launches and Go‑To‑Market materials, presence at Fairs & Events, merchandising, translations & adaptations, in line with the regional marketing & commercial objectives.

Alignment with regional support functions: after‑sales, AG PT, and Capital

Partner with the Global Lead to influence global planning with NA insights and market intelligence.

Market Enablement & Governance

Map market requirements and best practices

Articulate a plan to support market‑specific needs and drive efficiencies and synergies locally

Drive multi‑channel campaigns (paid, owned, earned, shared) that amplify global initiatives and reflect regional nuances.

Oversee product launch communications, ensuring sequencing aligns with global calendars and regional commercial objectives.

Champion creative excellence, collaborating with studios and agencies to deliver breakthrough content.

Coach and train the market's communication specialists to ensure Brand Objectives are achieved locally (media relations, local campaigns, adaptations, fairs & events, spot initiatives)

Coach and train the market's communication specialists to ensure optimum lead time of global/regional go‑to‑market activities.

Ensure all markets respect the brand guidelines and DOA

Drive speed‑to‑market for news and campaigns

Champion a continuous improvement culture

Brand Health and Compliance with Brand Guidelines

Ensures consistency of image and brand narrative across regional functions and markets

Works closely with brand intelligence to adapt and refine the communications regional strategy

Assess performance and track progress across the region and markets

Recommend corrective actions where applicable

Define and track regional KPIs

Experience Required

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

8+ years of experience in communications or marketing functions

In‑depth understanding of the communication landscape, and demonstrated experience in delivering impactful campaigns

Strong organisational and coordination skills and attention to detail.

Ability to manage multiple projects simultaneously and work to tight deadlines.

Ability to take responsibility and work under one's own initiative.

Teamwork orientation and pedagogic approach.

Strategic Influence: Ability to shape regional priorities while aligning with global vision.

Integrated Marketing Expertise: Skilled in orchestrating campaigns across PR, social, events, and digital.

Data‑Driven Decision Making: Comfortable with KPIs, dashboards, and performance optimisation.

Leadership & Coaching: Proven ability to build capabilities and lead diverse teams.

Digital & Social Acumen: Understanding of evolving platforms, SEO/UX, and trend‑forward content strategies.

Crisis Readiness: Ability to adapt plans and messaging during issues in alignment with global protocols.

Ability to work across time zones to ensure collaboration with global and regional brand teams, agencies, and corporate functions.

Preferred Qualifications

Experience in agriculture or similar industrial companies.

Familiarity with budget management and procurement processes.

Previous experience in a multinational or matrixed organisation.

Fluent written and verbal communication skills in English; additional European languages are an advantage

International background

Pay Transparency
The annual salary for this role is $120,225 – $184,345 plus any applicable bonus. Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.

What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

Benefits

Flexible work arrangements

Savings & Retirement benefits

Tuition reimbursement

Parental leave

Adoption assistance

Fertility & Family building support

Employee Assistance Programs

Charitable contribution matching and Volunteer Time Off

Click here to learn more about our benefits offerings! (US only)

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.

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