Luxury Media Strategy Lead

RESPONSIBILITIES
We have an exciting opportunity for a Manager, Media & Digital to join us in building a best‑in‑class media organization for the US Luxury Division. The role will include assisting with full‑funnel planning and strategic work across the broad portfolio, seeing campaign execution from start to finish. The Media Manager will be responsible for budgets, campaign planning, launch, and reporting, and finding learnings and insights for the portfolio. The role will also act as the media guardian and make business recommendations relevant to the overall growth and KPIs of the brands.

Your main focus:

Assist in the development and execution of media plans across each brand, inclusive of targeting and channel analysis, ROI assessment, creative overview, and the integration of cross‑functional team plans

Contribute to media roadmap for COTY and the launch of full‑funnel planning

Provide strategic insight into DTC development and plans

Help develop media plans that reach brand goals (Sales, SOV, financial targets)

Do competitive research and analysis in beauty category

Collaborate cross‑functionally with teams (such as influencer, sales, ecomm) on their plans and work holistically to achieve brand results

Work with Brand teams on briefs, budgets, reports

Liaise with agency on planning, execution, strategy, and reporting for campaigns and partnership opportunities

Work with vendors on strategic partnerships

Work in close partnership with Global Marketing and Media teams

Work with internal teams on tech and ad solutions

Be a thought leader in the digital, media, and marketing space, being up to date on latest channels, buying methods, ad units, etc.

Track marketing spend budget (A&CP) vs. actuals, plan, third party tools

Help develop ROI analysis for incremental opportunities

Lead weekly statuses with Brand teams and be go‑to resource for media knowledge

QUALIFICATIONS
We’d love to see candidates who have:

Essential:

5+ years relevant work experience in media (preferably in‑house and/or agency experience)

Expertise in all areas of media (media strategy, planning, and buying: TV, digital/social, DTC, market and channel analysis)

Strong knowledge of US luxury fragrance and beauty environment (competitive brands, retail environment, digital activations), as well as other growth categories

Project management skills

Very strong analytical skills

Strong attention to detail: the ideal candidate will love digging into details

Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles

Proactivity and start‑up mindset: ability to move, propose new ideas and take actions before asked

Strong presentation and communication skills

Undergraduate degree required

Desirable:

Prestige/luxury brand experience preferred

Must be autonomous, decisive, with strategic thinking

OUR BENEFITS
As our US Luxury Media Manager, this unique role offers a genuine opportunity to make an impact. You’ll work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni‑working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

Base Salary Range: $100,000–$130,000

EQUAL EMPLOYMENT OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRightsSp6.12.pdf) en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo

For additional information about Coty Inc., please visit www.coty.com/your-career.

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