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Digital Automotive Sales Leader: Internet Leads & CRM

Ok Carz · Mobile, AL, USA ·

Pay:
60.000 - 80.000
Job type:
Full Time

Automotive Internet Sales Manager
We are a leading automotive dealership committed to providing an exceptional car-buying and service experience. We provide a positive, professional work environment, aggressive pay plans with career advancement opportunities, and the best training in the industry.

Job Summary
We're looking for a dynamic Automotive Internet Sales Manager to lead and optimize our digital sales operations. In this role, you'll be responsible for managing inbound internet leads, driving online-to-showroom conversions, and developing a high-performing team focused on delivering a seamless, modern customer experience.

Responsibilities:

Manage all incoming internet leads (website, third-party platforms, social media, and chat) to ensure timely and effective follow-up.

Recruit, hire, train, and oversee a high-performing internet sales team or BDC representatives.

Develop and implement processes for handling digital inquiries, including email, phone, and text communication strategies.

Work closely with the sales desk to structure deals and ensure smooth transition from online inquiry to showroom sale.

Utilize CRM tools to track customer interactions, manage pipelines, and ensure consistent follow-up.

Analyze lead sources and campaign performance to improve ROI and overall lead quality.

Coordinate with marketing to optimize online presence, including inventory listings, pricing strategy, and promotions.

Ensure a high level of customer satisfaction by delivering a transparent, efficient, and customer-focused buying experience.

Train and coach team members on best practices for digital communication, objection handling, and appointment setting.

Comply with all company policies, procedures, and safety standards.

Other duties as assigned.

Qualifications:

Proven experience in automotive sales with a strong focus on internet/BDC or digital lead management.

Demonstrated success in handling high-volume internet leads and converting them into appointments and sales.

Strong understanding of CRM systems, digital retailing tools, and online lead platforms (AutoTrader, Cars.com, etc.).

Excellent written and verbal communication skills, with the ability to engage customers digitally.

Data-driven mindset with the ability to analyze performance metrics and adjust strategies accordingly.

Strong leadership and team development skills.

Highly organized with the ability to manage multiple priorities in a fast-paced environment.

Valid driver's license and a clean driving record.

We offer best in class industry benefits:

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays & PTO

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Vehicle Purchase Discounts

Employee Discounts on Parts and Service Repairs

Aggressive Employee Referral Program with Bonus Opportunities

You must be at least 18 years of age to apply. We are an equal opportunity employer and drug-free workplace.

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