Brand Marketing Strategist - Storytelling & Campaign Growth

Overview
The Marketing Specialist is responsible for assisting the branding initiatives within the Consumer Brands portfolio. The role requires a strategic thinker who will participate in and contribute to the development and execution of communication campaigns across all advertising mediums. This includes assisting in developing and executing strong brand stories that communicate the brand promise, vision and position that support the brand’s marketing objectives, increase brand awareness, drive conversion and consumer demand. This position will support the overall business team, specific brand team, and work closely with cross‑functional teams such as Digital, Channel, Sales, Product, Marcom and Legal, as well as outside agency partners. Additionally, this position will provide support for branding initiatives for our other brands as needed.

This role also requires a base understanding of the following and will assist in all aspects of marketing communications for the brand including: brand planning, digital marketing, influencer marketing, product launch support, commercialization and maintenance, budgeting, sales reporting, social media, stage gate process and internal databases.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees and business relationships.

Responsibilities

Contributes to the development of strategic brand plans, ensuring that creative delivers a consistent brand message & marketing communication which includes websites, merchandising, collateral material, and social entities.

Assists with developing, reviewing and supporting key digital brand initiatives, such as retailer support, social media content reviews, influencer programs and website updates.

Contributes to the development and subsequent execution of short‑ and long‑term strategic plans, including business performance analysis, strategic objectives, tactical plans and budgeting.

Develops superior working relationship with key individuals and groups that work in this category to effectively build relationships with critical cross‑functional team members including: Digital, Customer Marketing, Sales, Finance, Marketing Services, IT, Legal, etc.

Interfaces with external agencies and multiple groups inside the organization.

Utilizes a strong understanding of customer needs and challenges to execute marketing programs for the key retailers/channels.

Researches competitive landscapes and monitors trends in the industry and related industries.

Participates in customer business meetings.

Formal Education
(GENERALLY, IF RELEVANT EXPERIENCE IS ACCEPTABLE, THE CANDIDATE MUST HAVE THREE YEARS OF WORK EXPERIENCE FOR EVERY ONE YEAR OF COLLEGE EDUCATION REQUIRED)

Requirements
Bachelor's Degree

Preferred Education
Bachelor’s Degree in Marketing or Related Field

Knowledge & Experience
Required

Minimum 2 years prior Marketing experience

Must demonstrate a working knowledge of the marketing mix and paid media

Self‑starter and high level of professionalism and attention to detail

Leadership skills

Takes initiative, is proactive and forward‑thinking

Excellent written and verbal communication skills

Well‑organized with a customer‑oriented approach

Ability to motivate cross‑functional teams

Must show demonstrated ability to manage multiple projects and have a strong desire to work in a fast‑paced and demanding team environment

Successful track record in project accomplishments to drive the business forward

Excellent decision making and analytical/problem‑solving skills

Knowledge of or ability to learn new technology systems like Office 365 and invoicing systems

Knowledge of or ability to learn internal databases including Coupa, Allocadia, Basecamp, Workforce etc.

Preferred

Previous brand marketing experience in Consumer Brands Group or in a CPG company

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