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Outdoor Ad Sales Executive – Uncapped Commissions

Lamar Advertising Company, Grand Prairie, TX, USA

Pay: $60,000-$75,000/yr

Job type: Full Time


Sales Account Executive
Are you in search of a workplace that thrives on community connections through advertising? If so, we’d love to have you join our sales team! Our Lamar office in Arlington, Texas is now hiring a new Sales Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Arlington, TX and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale – big or small! Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve. Our AE’s meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long‑term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

What's in it for you?

A Monday‑Friday schedule with paid holidays, with a combination of time in‑office and selling in the field

First‑year earning potential of $60,000 - 75,000 including commissions, dependent on experience and selling ability

No commission cap, so earning potential is unlimited as you grow your book of business!

Monthly auto and cell allowances for work‑related expenses

Comprehensive training program with opportunities to participate in our corporate‑hosted Lamar Sales School

Multiple medical plan options and a health savings account

Hospital, Accident, and Critical Illness coverage

Dental and vision insurance

Short and long‑term disability and paid parental leave

120 hours of paid time off (PTO) that increases with tenure

12 paid company holidays including Presidents Day and Juneteenth

401(k) plan with company match

Employee Stock purchase program

Wellness program incentives such as medical plan premium holidays and HSA contributions

Ongoing professional development and internal leadership programs to maximize your career potential

Advancement opportunities, as our goal is to promote all Sales Managers from within!

What we’re looking for in YOU:

Comfort making cold calls over the phone and in person

Ability to make oral presentations and clearly articulate policies and procedures

Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds

Motivation to learn new technology and systems

Ability to exhibit effective time management and self‑organization

Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers

Ability to communicate professionally both verbally and in writing

Ability to perform effectively under fluctuating workloads

A knack for making connections and gaining the trust of others

Ability to meet a sales quota and utilize general sales techniques

Intrinsic self‑motivation to overcome challenges and meet goals

Resilience in response to rejection

Education and experience: Current and Valid Driver’s License required

College Degree preferred

Previous Outdoor Advertising sales experience preferred

Proficiency in Microsoft Office Suite

CRM experience preferred

A day in the life:

Meet and exceed sales targets and monitor personal sales data and reports

Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame

Exhibit working knowledge of local and national competition

Cluster accounts to work them efficiently

Identify potential growth areas and open new accounts

Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research

Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis

Develop new product knowledge and selling skills

Actively participate in sales meetings, regional meetings, seminars, and trade shows

Perform administrative duties, such as: Maintaining daily, weekly, and monthly sales plans a month in advance Follow up on all client production orders and problem‑solve any issues that may arise Maintaining organized and up‑to‑date records of clients and sales activity

The work environment is a combination of an office environment and work in the field making sales calls and servicing existing accounts. The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking. Nights spent away from home traveling are less than 10%.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic. Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

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