Senior Ad Operations Lead - Programmatic Campaigns

Commerce media is one of the fastest-growing segments in advertising, and Citi is bringing its powerful assets to launch a new media offering. With 70MM+ cardmembers, 6.5 billion annual transactions, and visibility across 700+ merchant categories, Citi has the scale, the trust, and the data infrastructure to compete at the highest level.

What sets Citi apart is the depth and breadth of its view. Where retailers see spending only within their own ecosystem, Citi sees actual purchase behavior across the full customer wallet, spanning categories, merchants, and channels. That cross‑wallet visibility, combined with Citi’s direct relationships with tens of millions of engaged, digitally active customers, creates a compelling foundation for advertisers who want to reach high‑intent audiences and measure real outcomes.

We’re building Citi Ads, Citi’s Commerce Media business, from the ground up, and we’re looking for a programmatic media subject matter expert who knows how to translate client objectives into flawless campaign execution. Someone who is comfortable with detail and precision, and who takes pride in building campaigns that perform, scale, and evolve with the market.

If you’ve spent your career leading large‑scale programmatic media teams and you’re ready for the challenge of a lifetime, this is the role.

The Ad Operations Manager is a highly hands‑on, execution‑focused role responsible for the day‑to‑day delivery of campaigns across Citi Ads. This individual will own the tactical setup, trafficking, and optimization of campaigns, ensuring accuracy, speed, and performance.

This role is ideal for someone who thrives in the details—managing tags, troubleshooting delivery issues, and ensuring campaigns launch and run flawlessly—while contributing to building scalable processes in a fast‑paced, build‑from‑scratch environment.

Responsibilities

Execute campaign setup and trafficking across ad platforms, ensuring accuracy and timeliness

Perform QA on all campaigns, including tags, creatives, pixels, and audience parameters prior to launch

Monitor campaign pacing and delivery daily; identify and resolve issues such as under‑delivery, discrepancies, and tagging errors

Implement and validate tracking (pixels, tags, conversion events) to support accurate measurement

Activate and manage audience segments using Citi first‑party data and onboarding platforms

Manage campaign changes, optimizations, and updates in‑flight based on performance and client needs

Track inventory availability and ensure campaigns are aligned to available supply

Troubleshoot technical issues across platforms (ad servers, DSPs, data platforms) in real time

Partner closely with Sales, Planning, and Product teams to ensure campaigns are executed to spec

Contribute to documentation of trafficking workflows, QA checklists, and operational best practices

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualifications

5‑8 years of experience in branding, marketing or analytics

4–6 years of hands‑on experience in Ad Operations, Campaign Management, or Programmatic Media

Experience working within a publisher, ad network, or commerce media environment is highly preferred

Experience delivering flawless campaign launches with accurate setup and trafficking

Experience consistently managing QA processes minimizing errors and rework

Ex[erience with reliable pacing and delivery aligned to campaign goals

Experience providing clear, timely campaign reporting and issue resolutions

Experience documenting operational playbooks and trafficking standards

Education

Bachelor’s degree or equivalent experience (Highly preferred Bachelor’s degree in Business, Marketing, or related field)

This job description provides a high‑level review of the types of work performed. Other job‑related duties may be assigned as required.

Required Skills & Expertise

Strong hands‑on experience with ad tech platforms (e.g., Google Ad Manager, DV360, or similar)

Proven expertise in campaign trafficking, including tag setup, pixel implementation, and QA

Familiarity with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)

Working knowledge of campaign measurement, tracking, and media KPIs

Experience managing both onsite (owned & operated) and offsite (programmatic, social) campaigns

Detail‑oriented with strong troubleshooting and problem‑solving skills

Ability to manage multiple campaigns simultaneously in a fast‑paced environment

Comfort operating at a tactical level while adapting to evolving tools and processes

Why Join Citi Ads
This is a unique opportunity to be part of the foundational team building a next‑generation commerce media platform. You’ll play a critical role in executing campaigns that directly connect media exposure to real purchase behavior—while helping establish the operational backbone of a high‑growth business.

Job Details

Time Type: Full time

Primary Location: Irving, Texas, United States

Salary Range: $87,360.00 - $131,040.00

Available offerings may vary by jurisdiction, job level, and date of hire. Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; wellness programs; paid time off packages; and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com.

Citi is an equal‑opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.

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