Growth-Focused Influencer & Paid Media Specialist

NILO® is one of the fastest growing Beverage Brands in the US. We are looking for a creative and results-driven Influencer & Paid Media Specialist to support the growth of our digital presence and online sales across the US market. This role combines influencer marketing, paid media management, and content planning to help expand brand awareness, engagement, and e-commerce performance.

Responsibilities
Influencer Marketing

Identify, research, and contact influencers aligned with the brand across different niches and audiences

Build and maintain long-term relationships with creators and influencers

Negotiate collaborations, partnerships, barter deals, and paid campaigns

Coordinate deliverables, timelines, and campaign expectations with influencers

Review influencer content before publishing to ensure alignment with brand guidelines

Maintain and organize an influencer database with active and potential collaborators

Paid Media

Create, launch, and optimize campaigns in Meta Ads Manager (Instagram + Facebook) and TikTok Ads

Monitor campaign performance and adjust targeting, creatives, and budgets when needed

Track campaign metrics and identify opportunities to improve engagement, reach, and conversions

Support online shop growth through paid advertising strategies

Content Planning & Strategy

Work closely with the Brand Designer to help organize and plan social media content

Bring creative ideas for reels, TikToks, campaigns, and trending content

Help structure monthly content plans aligned with the brand strategy

Stay updated on TikTok, Instagram, and digital trends relevant to the wellness/beverage industry

Write briefs, content ideas, captions, and creative direction for campaigns and videos

Reporting & Insights

Provide biweekly and monthly reports with campaign and social media performance

Analyze content and ad performance to support marketing decisions

Share recommendations and growth opportunities based on data and results

Requirements

3+ years of experience in influencer marketing, paid media, digital marketing, or similar roles

Experience managing Meta Ads and/or TikTok Ads campaigns

Experience coordinating influencers, creators, or UGC collaborations

Strong understanding of Instagram, TikTok, and social media trends

Ability to think creatively while also understanding performance metrics and growth strategies

Experience planning social media content calendars or campaign strategies

Strong communication and negotiation skills

Comfortable working independently in a remote environmentIntermediate to advanced English required (Note: close tag was missing and corrected)

Experience working with US-based brands or audiences is a strong plus

Experience in wellness, beverage, CPG, fitness, or lifestyle brands is a plus

Benefits

Superior than average compensation

Paid time off and holidays

Top level training and personal growth

#J-18808-Ljbffr