Hybrid Brand Activation Manager — Fine Wine Growth

Associate Brand Activation Manager
Deutsch Family Wine & Spirits is seeking an Associate Brand Activation Manager to support a broad portfolio of wine brands, including fine wine. Reporting to the Senior Brand Manager, the role plays a key part in executing brand strategies and below‑the‑line programming, serving as a day‑to‑day brand steward and supporting trade and sales initiatives across the portfolio.

This position is based in our Stamford, CT office and offers flexible work arrangements, requiring in‑person collaboration two days per week.

Responsibilities

Own below‑the‑line annual programming from briefing through execution, managing timelines, asset coordination, cross‑functional alignment and post‑activation recaps.

Manage day‑to‑day Shopper Marketing Agency coordination, including timelines, inputs and feedback routing, and escalating strategic decisions as needed.

Lead vintage release tracking and wine scoring submissions, owning the end‑to‑end process and calendar management across portfolio wine brands.

Support the development, publishing and maintenance of sales and trade materials (trade standards, tools of trade, technical sheets) for key brands.

Serve as a sales liaison by translating brand priorities into clear, timely tools and guidance for the field while ensuring feedback flows back to the brand team.

Manage product information and content updates across internal systems and product apps, partnering with IT as needed (including DASH).

Conduct market and competitive performance analysis using syndicated data, brand research and competitive assessments to surface actionable insights.

Partner with Insights, Business Intelligence and Channel Marketing teams to identify growth opportunities and ensure brand standards are upheld across all channels.

Qualifications

Bachelor’s degree in Marketing; MBA preferred.

3+ years of marketing or media agency experience; beverage alcohol industry experience highly valued.

Demonstrated interest in or experience with fine wine, including exposure to varietals, regions, vintages, and trade or PR environments.

Ability to manage multiple brands and priorities across a diverse portfolio in a fast‑paced environment.

Strong project‑management, organizational and prioritization skills with high attention to detail and sound judgment, particularly in regulated categories.

Strong analytical capabilities, with experience in syndicated data (IRI) preferred.

Proficiency in creating clear, compelling marketing presentations and materials.

Strong interpersonal and communication skills, with the ability to collaborate effectively across all organizational levels.

Entrepreneurial mindset with demonstrated ownership, accountability and team‑player qualities.

Solid understanding of financial P&L and budget management.

What We Offer

Competitive compensation package

Robust career development opportunities

Comprehensive benefits:

Medical, dental, vision and life insurance

Generous Paid Time Off (PTO)

401(k) retirement plan with company match

Product allowance for sampling DFWS beverages

Educational support:

Tuition reimbursement

Post‑secondary education scholarship program for employees’ children

Wellness benefits:

Gym membership reimbursement

Employee Assistance Program

We Value Diversity
At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, customers and communities, fostering an inclusive work environment that respects and collaborates across all backgrounds. We welcome and consider applications from all qualified candidates in the pursuit of fair and equal opportunities for all.

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