Growth-Driven Social & Audience Manager

Job Purpose
Job Purpose

DDM Group has an immediate opening for a Manager, Audience Development - Social & Distribution to help create growth-focused social media strategies for our three digital properties AtlantaBlackStar.com, Finurah.com and TheShadowLeague.com. The Social Media Manager will build out a specialized, highly-qualified team to play a key role in DDM's efforts to drive long-term audience growth, audience engagement, content outreach and build brand awareness. The ideal candidate has a deep understanding of leveraging social media platforms such as Instagram, YouTube, Facebook, TikTok, and other existing and emerging platforms to achieve performance metrics. The ideal candidate must have the ability to balance multiple priorities while having a proactive mindset toward accelerating DDM's audience growth and brand awareness. Candidate's daily decisions should be guided by a strong understanding of our audience and its demands that are gained through careful attention to available metrics and analytics.

Job Specific Duties And Responsibilities

Create visually captivating, thumb-stopping campaigns and copy

Identify emerging distribution platforms: Test, track and analyze data to spot opportunities and refine strategies accordingly

Collaborate with editorial and video team to share data-based insights on which types of content drive the highest traffic to the sites

Collaborate with team of social media reporters to oversee posting across all content distribution platforms, in addition to crafting engaging, accurate and grammatically correct copy

Execute cross platform content strategies that rapidly grow our following, brand awareness, and monetization opportunities

Maintains awareness of competitors' strategies and practices, informs DDM of where we are behind and/or ahead

Develop and maintain social posting schedule across the entire digital group

Manage social spending budget, implement campaigns to align with and meet the team's KPIs

Work closely with agency, sales and brand digital team to execute social expectations on sponsorship, direct and programmatic deals

Collaborate with key stakeholders on email subscriber acquisition programs (paid and organic) to drive growth and engagement of newsletters

Support digital teams by creating unique and compelling campaigns for content offerings

Track progress in daily and weekly reports across various metrics to ensure engagement goals are met

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