Digital Storyteller for Faith Community

Trinity Presbyterian Church of McKinney, Texas, is an inclusive and intergenerational community committed to loving God and one another, embracing questions, and fostering spiritual growth. Established in 1855 and affiliated with the Presbyterian Church (USA), TPC welcomes people from diverse Christian traditions and backgrounds from across Collin County and beyond. We celebrate the leadership and teaching gifts of all individuals, honoring God’s call to work through everyone. At Trinity, we value open exploration of faith, science, and Scripture, encouraging thoughtful dialogue and discovery as part of spiritual life.

Job Description: Communications Specialist
Status:

Full-time

Schedule:

Weekday rhythm with flexibility for seasonal campaigns and key ministry moments; Sunday mornings required

Reports to:

Senior Pastor

Position Summary
The Communications Specialist helps Trinity Presbyterian Church tell its story with clarity and grace, ensuring that what the church believes and practices is faithfully reflected in what it says and shows.

Rooted in Trinity’s Intentions—Intentional Love, Genuine Community, Social Courage, Transformational Growth, and Spacious. Faith—this role aligns voice, visuals, and timing across digital and in-person platforms so people can see, understand, and more easily participate in the life and mission of Trinity.

This role also actively builds Trinity’s presence beyond its walls—sharing stories that reflect the heart of the church, increasing visibility in the community, and creating meaningful connection points that attract new people while deepening engagement with those already connected.

Current tools include: Google Workspace, Microsoft Office, Facebook, Instagram, Vimeo, Livestream Studio, Church.Online, Renewed Vision, WordPress, DigiSigns, Constant Contact, Realm, Vonage, Wondershare/Filmora, and Canva.

Core Responsibilities
Message & Brand Alignment

Ensure Trinity’s message is clear, consistent, and mission-true across all outward- and inward-facing communications.

Steward a welcoming, accessible voice and visual identity that reflects Trinity’s theology, values, and inclusive culture.

Translate ministry priorities into simple, invitational narratives that help people understand purpose and take next steps.

Digital Presence & Content Experience

Curate an up-to-date, easy-to-navigate website and digital ecosystem that helps guests and members quickly find what they need.

Shape content rhythms (news, stories, social touchpoints) that invite participation and celebrate God’s work among the Trinity community.

Establish a consistent and engaging digital rhythm that keeps Trinity visible, relevant, and connected—balancing sustainability with a more active and creative presence.

Increase the use of video and visual storytelling to bring Trinity’s people, stories, and values to life in authentic and engaging ways.

Develop simple, repeatable video formats (such as testimonials, behind-the-scenes moments, “day in the life” features, and ministry highlights) to create a more dynamic and human digital presence.

Community Presence & Brand Growth

Actively tell Trinity’s story in ways that extend beyond Sunday mornings, building awareness, trust, and connection within the broader community.

Identify and share stories that reflect Trinity’s impact, values, and lived experiences—bringing True North to life in visible and relatable ways.

Increase Trinity’s digital visibility and reach through creative, consistent content that invites curiosity and connection from those not yet engaged.

Partner with staff and members to capture and amplify meaningful moments of ministry, service, and community life.

Campaigns, Events & Ministry Support

Partner with pastors and ministry leaders to plan and pace communications for seasons and events so messaging is timely, clear, and not overwhelming.

Design communication approaches that not only inform but invite participation—encouraging deeper involvement from current members and creating clear, compelling entry points for new people.

Coordinate creative elements (copy, images, short video/audio) that enhance understanding and welcome, rather than distract from the message.

Lead, train, and collaborate with worship and A/V technicians to ensure media elements support participation and accessibility (e.g., lyrics clarity, visuals that assist rather than compete).

Support livestream presence and archives so those engaging remotely feel included and connected.

Offer clear, calm communication when technology changes or issues arise.

Use simple analytics and feedback to understand what best serves people and adjust formats, rhythms, and timing accordingly.

Keep documentation current so knowledge is shared and systems remain sustainable.

Continuously refine tools and processes to strengthen Trinity’s communication systems over time.

Success in This Role Looks Like

Clear, Trustworthy Voice:

Trinity’s communications feel warm, consistent, and aligned with its mission and values.

Easy On-Ramps:

Guests and members can easily find next steps for worship, community, service, and care—online and in person.

Visible & Inviting Presence:

Trinity has a recognizable, active presence in the community and online, increasing awareness of its mission and attracting new people. Communication experiments thoughtfully with formats, frequency, and platforms to stay fresh and relevant.

Story-Driven Engagement:

Stories of faith, impact, and community life are shared regularly, helping people see themselves in the life of the church.

Growing Participation:

Increased engagement across ministries, events, and digital platforms reflects deeper connection and involvement.

Inclusive & Accessible Experience:

Visuals, language, and formats help more people feel welcome, seen, and included.

Learning Culture:

Feedback and simple metrics guide steady improvements; staff feel supported and equipped.

Qualifications

Experience in communications, marketing, or digital content (church or nonprofit context preferred).

Strong writing, editing, and storytelling skills; able to translate ministry ideas into clear, inviting language.

Comfort with web, social, and basic design and media tools, with willingness to learn systems appropriate to Trinity’s scale.

Organized, reliable, and able to manage multiple timelines with calm and clarity.

Collaborative teammate with pastoral sensitivity who can serve diverse audiences.

Alignment with Trinity’s mission, theology, and values.

Personal Characteristics

Hospitable communicator—warm, attentive, and kind.

Technical thinker, able to navigate and integrate multiple platforms with care and forward thinking.

Bridge-builder who connects staff, leaders, and congregants with clarity and trust.

Discerning and steady—able to prioritize what matters most without adding unnecessary noise.

Curious learner who welcomes feedback and adapts continually.

This position supports the ministry and mission of Trinity Presbyterian Church and is classified as a non-ministerial staff role.

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