Sales Coordinator

Woodruff Arts Center employees play an integral role in creating and supporting great art and education initiatives at the nation’s third largest arts center. Comprised of three Art Partners—Alliance Theatre, Atlanta Symphony Orchestra and High Museum of Art—there’s a role for everyone at The Woodruff.

Reports To
Senior Director, Sales and Audience Development

Flsa
United States of America (Exempt)

Employment Status
Regular/Full time

Job Responsibilities

Increasing ticket sales revenue for Delta Classical concerts, Family Series concerts, Goizueta Stage for Youth and Family concerts, and ASO memberships.

Increase group and corporate sales engagement and ticket sales.

Maintain an excellent level of customer service for group and corporate sales patrons.

Provide new marketing strategies to help achieve departmental goals.

Manage the full sales cycle for group and corporate contacts including but not limited to initial contact lead generation, ticket reservations, face to face meetings as needed.

Maintain the highest level of customer service for clients and sales prospects to nurture and ensure repeat attendance.

Assist in booking special events, corporate receptions and room rentals.

Communicate programmatic information and provide superior customer service to groups of 10 or more to increase single ticket sales across all series.

Maintain relationships with existing group customers via outbound phone calls, personal visits, presentations, direct mail and email.

Solicitate net new community groups, companies, and associations for group sales lead generation

Assist with exponential growth of existing group memberships

Serve as ASO representative at concert events in rotation with other Sales/Marketing staff.

Critical Elements

Cultivate Relationships with existing Corporate, Group sales, and Membership patrons.

Outside Sales Calls scheduled and Cold Calls at a minimum of 2 days per week

Identify sales prospects and prepare presentations and proposals for Sales Calls

Represent the ASO at selected conferences, trade shows and networking events.

Create and distribute email offers for Corporate Partners and Sponsors

Work with Sr. Director to build annual sales plan to achieve sales goals, including target audiences, detailed marketing and sales strategies and tactics.

Assist with marketing initiatives including direct mailings, email, text message campaigns, event planning, and inside/outside sales call execution.

Process incoming Group Sales and Corporate Sales communications and requests.

Other duties as assigned

Qualifications

Bachelor’s Degree required

Strong Sales-oriented skills and attitude including the ability to make cold calls and close sales

Excellent presentation, organization and planning skills

Ability to think creatively and solve problems

Self –starter who takes direction well

Outstanding communication skills

Excellent computer skills include MS Word, Excel and PowerPoint

Experience with ticketing systems or Ticketmaster a plus

Event Planning experience a plus

Excellent interpersonal skills

Demonstrated organizational ability

Evidence of personal investment in ongoing professional development

Firsthand knowledge of Atlanta’s philanthropic, business, and arts communities

Knowledge of and passion for live music performance and music/arts education

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