AI-Driven Advertising Strategy & Intelligence Lead

We’re partnering with a global, market-leading B2B technology organization undergoing a major transformation of its marketing function to find a Senior Manager of Advertising Strategy & Intelligence.

This role will sit at the heart of that transformation, owning how AI is embedded across external marketing and advertising. You’ll define how campaigns are designed, executed, measured, and optimized in a fully modern, AI-first environment.

If you’re someone who can bridge advanced AI capabilities with real-world advertising strategy — and want to shape the future of marketing at global scale — this is a rare opportunity to build something meaningful.

Why You Should Work Here

Transform an entire marketing function:

Lead the shift from traditional, agency-led advertising to an in-house, AI-powered model

True strategic ownership:

Define the roadmap for AI across external marketing and influence investment decisions at scale

Enterprise-wide impact:

Your work will shape how marketing drives growth across global markets and customer segments

AI at the core:

Operate at the intersection of advertising, data science, and emerging AI technologies

Highly visible role:

Work directly with senior leadership and contribute to broader AI initiatives across the business

Global collaboration:

Partner across teams spanning marketing, digital, data, and technology functions worldwide

The Role
As Senior Manager, Advertising Strategy & Intelligence, you’ll act as the central AI authority within external marketing. This is a highly cross-functional, project-led role focused on strategy, experimentation, and scaling modern advertising capabilities.

You won’t be managing large teams day-to-day — instead, you’ll lead through influence, driving initiatives across a global, matrixed organization and working closely with agency partners, marketing teams, and technical stakeholders.

You’ll play a critical role in redefining how advertising performance is measured, how audiences are targeted, and how AI is operationalized across the marketing lifecycle.

What You’ll Own

The AI transformation roadmap across external marketing and advertising

Adoption and scaling of AI capabilities from pilot programs to enterprise-wide execution

Modern advertising strategies including personalization, intent-based engagement, and account-based marketing

End-to-end experimentation strategy: A/B testing, creative optimization, and audience development

Full-funnel measurement frameworks and next‑generation attribution models

Integration of audience, campaign, and business performance data into actionable insights

Cross‑functional alignment between marketing, data, and technology teams

Collaboration and orchestration of external agency partners

What We’re Looking For
Must-Haves

8+ years in advertising, marketing technology, digital marketing, or a related field

Strong experience within large, complex enterprise environments

Proven ability to drive marketing innovation through data and technology

Background in analytics, marketing science, or advertising strategy

Proficiency in SQL and statistical analysis

Experience with Python or R

Familiarity with BI tools (e.g., Tableau or similar)

Hands‑on experience with advertising platforms, DSPs, CDPs, or ABM tools

Understanding of digital analytics platforms (e.g., GA4 or similar ecosystems)

Experience collaborating with data and engineering teams on scalable solutions

Strong stakeholder management skills and ability to influence without direct authority

Demonstrated career stability and progression

Nice-to-Haves

Experience working in or with agency analytics / AI teams

Exposure to machine learning, LLMs, or AI‑driven marketing applications

Experience with attribution modeling and predictive analytics

Familiarity with signal-based targeting and synthetic audience development

Knowledge of agentic workflows or marketing automation frameworks

Exposure to B2B or technical/industrial sectors

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