Hybrid Brand Manager — Digital Growth & GTM

Norwood, MA

Pay Range:

$92,000 – $120,000 annually

Location:

Norwood, MA / Hybrid / Accessible from major highways

Schedule:

9AM - 5PM; Monday and Friday REMOTE, Tuesday - Thursday On‑Site

You’ll play a key role in growing two iconic brands, RollerBites and Eisenberg, by bringing modern marketing campaigns to life, launching new products, and shaping how consumers engage with our brands across digital and in‑store experiences. This is a great opportunity for a digitally savvy marketer who loves turning insights into action, thrives in a collaborative environment, and wants to make a real impact on brand growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Brand Management & Growth Strategy

Support development and execution of annual marketing plans for RollerBites and Eisenberg

Ensure all activities align with brand positioning, growth objectives, and customer priorities

Support expansion into new occasions, channels, and product formats

Digital & Media Management

Lead digital marketing campaign execution across platforms including TikTok, Instagram, YouTube, Meta, and emerging channels

Partner with agencies and internal teams to optimize media performance, targeting, creative, and ROI

Monitor campaign analytics and recommend optimizations based on performance insights

Support development of content calendars, social media activations, and influencer partnerships

Assist in management of brand websites, digital assets, and eCommerce content

Execution & Project Management

Lead execution of integrated marketing campaigns across both brands

Manage timelines, deliverables, and agency relationships to ensure high‑quality execution

Coordinate cross‑functionally with Sales, R&D, Operations, Commercialization, and Finance teams

Go‑to‑Market (GTM) Execution

Lead execution of GTM plans for innovation launches, LTOs, and promotional windows

Collaborate with Sales to support customer sell‑in materials and in‑store activation

Ensure alignment across marketing, field sales, and key customer initiatives

Financial Acumen & Business Analytics

Analyze brand performance including volume, revenue, market trends, and marketing ROI

Support trade and marketing budget planning and tracking

Evaluate business performance and provide actionable recommendations

Support innovation and renovation projects including flavors, formats, packaging, and seasonal offerings

Partner with R&D and Commercialization teams to bring concepts to market

Assist in development of future innovation pipeline opportunities

Analyze consumer, shopper, and operator insights to refine messaging and positioning

Monitor category, competitive, and channel trends to identify growth opportunities

Translate insights into actionable recommendations

Strategic Thinking

Analyze business trends and contribute to brand strategy development

Identify growth opportunities across channels, customers, and platforms

Support annual planning processes including AOP and OGSM alignment

Build strong cross‑functional relationships across Marketing, Sales, Operations, and Commercialization

Influence without authority to drive alignment and execution

Operate effectively in a fast‑paced, entrepreneurial environment

SUCCESS PROFILE

Strong executor who can independently manage projects and deliver results

Digitally fluent marketer with a strong understanding of modern media and consumer engagement

Commercially minded with ability to connect marketing initiatives to sales and operational outcomes

Data‑driven yet creative in identifying growth opportunities and solving problems

Comfortable operating in a fast‑paced, customer‑centric environment

EDUCATION AND/OR EXPERIENCE

Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)

3+ years of experience in CPG, food/beverage, or a related industry

Experience in brand management, digital marketing, innovation, or commercialization

Strong background in digital marketing, including social media, media planning, analytics, and campaign execution required

Analytical mindset with the ability to turn data into insights and action

Strong project management and communication skills

Experience working cross‑functionally and collaborating with external agency partners

PHYSICAL REQUIREMENTS AND ENVIRONMENT

Primarily office or hybrid work environment

Extended periods of sitting and working at a computer

Occasional standing, walking, or light lifting (e.g., materials or product samples)

Moderate noise level typical of an office setting

Occasional travel may be required for meetings, events, or market visits

BENEFITS

Enjoy top‑tier Medical, Dental, Vision coverage.

Pamper your furry friends with Pet Insurance.

Stay fit with our Wellness Plan and Free Gym Access.

Boost your skills with Employee Tuition Reimbursement.

Unlock endless opportunities with College Scholarship for dependents.

Reap the Rewards of Our Bonus Program Available to Our Salary and Hourly Employees.

Receive a Generous 401k Company Match.

Take advantage of Competitive Paid Time Off.

Elevate Your Safety Net with Company‑Sponsored Life Insurance Coverage.

Receive Relocation Assistance for a Smooth Transition.

Earn Rewards through our Employee Bonus Referral Program.

Elevate Your Workplace Experience with Community Impact Opportunities.

Celebrate Together with Employee Appreciation BBQs, Happy Hours, Birthdays, & More!

Opportunity Calls! Unsure if you meet all requirements? Don't hesitate, apply!

Our recruitment process is prompt and transparent. Your resume will receive swift attention from our talent professionals. If chosen, you'll undergo a recruiter phone screen, followed by interviews with key team members. We value your potential.

At Home Market Foods, we champion equal opportunities for all, prohibiting discrimination based on race, religion, gender, and more. Our commitment extends across all aspects of employment, ensuring a fair and inclusive workplace.

At this time, Home Market Foods will not sponsor applicants for employment authorization for this position for the following work visas: STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN

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