GTM Launch Lead - Digital Banking Platform

Lead end-to-end go-to-market execution for digital banking platform launches. Own integrated launch plans covering milestones, dependencies, and readiness tracking.

About the Role
Drive cross-functional collaboration across Product, Marketing, Sales, Ops, Risk, and Compliance. Manage launch readiness including training, FAQs, communications, and enablement.

Responsibilities

Oversee phased rollouts, pilot launches, and deployment readiness gates.

Lead stakeholder governance, executive updates, and decision forums.

Track risks, issues, and escalations; ensure smooth hypercare support post-launch.

Ensure compliance approvals, control checks, and customer communications are completed.

Qualifications

Required experience 7+ years in GTM, product launches, or program management in regulated industries.

Required Skills

Own integrated launch plans, including milestones, dependencies, readiness criteria, governance, and execution tracking.

Drive cross-functional coordination across Product, Marketing, Sales, Operations, Client Service, Finance, Risk, Compliance, Legal, and Change Management teams.

Manage launch readiness activities, including training, FAQs, enablement materials, communications, and frontline support.

Coordinate phased rollouts, launch sequencing, and readiness gates from pilot through broad deployment.

Lead executive updates, decision-making forums, issue/risk tracking, escalations, and hypercare support.

Preferred Skills

Digital banking platform knowledge.

Product launch and rollout management tools.

Agile, Scrum, Project tracking tools (Microsoft Project, Jira, Microsoft Visio).

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