Hybrid CRM Segmentation Analyst for Multi-Channel Campaigns

Job Title: CRM Segmentation Analyst - Hybrid
Duration (Contract): 12 Months
Client Location: Orlando, FL 32801
Location Preference: Hybrid
Job Description:
As a CRM Segmentation Analyst, you will play a crucial part in supporting our marketing campaigns by building and delivering accurate audience files across multiple channels, including direct mail, email, social media, mobile app, and SMS, using the Simon CDP platform. The Segmentation Analyst will also create reports that guide operational, strategic, and business initiatives while conducting QA testing of segments, flows, and output files to ensure accuracy and performance. Success in this role requires a strong foundation in marketing concepts across digital, social, email, and call center channels. Attention to detail and a commitment to data security are critical, as you will be responsible for ensuring all campaign files are delivered on time, error-free, and in full compliance with State, Federal, and organizational requirements.

Responsibilities:

Deliver and post critical campaign data files, in various formats, for various internal and external business partners to a secure file platform and archive them for historical reference

Develop operational reports and dashboards to support the team s performance goals, as well as to research data issues and inquiries

Establish and maintain a daily, monthly, quarterly, and annual campaign calendar to ensure file deadlines are documented and understood, and necessary coverage is in place

Carefully review and test the accuracy and quality of all data files prior to their delivery

Required Skills, Experiences, Education and Competencies:

BA/BS in Information Technology, Database Marketing, or related field; or equivalent experience

Expertise with Microsoft Office applications (Power BI, Excel, Power Point)

Strong organizational and time management skills

Strong communication and writing skills

Knowledge of database marketing techniques including profiling, segmenting, extracting, and data mining from large transactional databases

Track record of working well in a variety of business situations

Ability to work effectively within a team in a fast-paced environment

Attention to detail and quality of work

Experience working with campaign orchestration technologies (Simon CDP preferred)

Experience working with marketing channels including ESP, Digital Ads, Push, SMS, and Dialers

Experience mining and analyzing data to drive actionable insights and process improvements

Experience creating insightful dashboards using Power BI, Tableau, or related visualization tools

4+ years of experience delivering targeted audiences within a multi-channel organization

4+ years of experience working with campaign orchestration technologies (Simon CDP preferred)

4+ years of experience working with SQL or other reporting/query tools

4+ years of experience with reporting tools such as Power BI or Tableau

4+ years of experience working with Jira or equivalent project management tools

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

The hourly range for roles of this nature are $30.00 to $40.00/hr. Rates are heavily dependent on skills, experience, location, and industry.

cyberThink is an Equal Opportunity Employer.

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