Marketing & Digital Campaigns Assistant

Job Title

Marketing Assistant
Job Description

The primary function of the position is to assist the Marketing Director in the development of marketing and digital advertising programs for the 22d Force Support Squadron. Under the direction of the Marketing Director, maintains and serves as primary administrator to all FSS online and digital marketing content. Maintains online channels and digital platforms, with an eye for qualitative and quantitative evaluation of our audience, reach and impact. Prepares marketing materials of all types to be used across various online platforms. Prepares and presents briefings to base functions such as newcomers' orientation, Commander's call, and other experiential marketing campaigns. Maintains current knowledge on emerging technologies/industry trends, makes recommendations and applies to operations and activities. Conducts maintenance of the Refuel McConnell website, to include, but not limited to, periodic and daily updates, public calendar maintenance, blog posting, and coordinates graphics to match visual design intent. Works with the marketing team to develop and implement marketing programs for the squadron and other activities. Assists Commercial Sponsorship Coordinator in developing value-added marketing elements for sponsors and advertisers, as well as any associated marketing materials and other duties as related to supporting that role. Maintains base television screens and ensure proper operation of all associated equipment. Assists the Marketing Director in developing communication strategies to determine the most effective and efficient method of reaching the target market. Assists in planning marketing campaigns designed to enhance participation in squadron activities considering the characteristics of the target audience and the media mix necessary to reach them. Tracks user analytics and aggregate data for each online platform. Works with other regular support functions (Public Affairs) as needed to ensure accurate and timely information dissemination. Provides support as needed for all special events. Assists with processing Marketing Requests. Administers surveys, collects data, tabulates responses, and assists the Marketing Director in analyzing results. Assists in developing training programs for FSS employees in areas related to marketing such as the marketing process, advertising strategies, customer relations, social media management & tools, and media techniques. Attends major FSS events and provides photographic support as required. Performs other related duties as assigned by the first level supervisor.

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