Digital & Social Media Strategist — Hybrid, Data-Driven Growth

Identifying Information: LCNB National Bank

Department:

Marketing

Reports To:

Kylie White, Assistant Vice President Marketing Officer

Location: LCNB Operations Center, Lebanon, OH – Potential Hybrid Schedule

Compensation:

Base salary and incentive compensation plan

Position Purpose
LCNB National Bank is seeking a

Digital & Social Media Strategist . This position is responsible for collaborating with colleagues within the Marketing team to implement strategies for LCNB National Bank and its lines of business, including Consumer & Business Banking, Lending & Wealth. The ideal candidate will possess experience in bank products & services, functional knowledge and experience in marketing or related field, and the ability to work with cross‑functional teams to advance the marketing efforts of the bank. This position also requires the ability to work in a fast‑paced environment while effectively multi‑tasking. Ability to monitor and report on the success of the marketing campaigns and project results.

Essential Functions and Responsibilities

Content Creation

Designing and copywriting digital marketing and internal communications

Create, monitor, and optimize social media campaigns

Use CMS to update Bank website, including the creation of new pages

Analytics & Optimization

Monitoring KPIs like engagement rates and audience demographics to refine strategy and boost reach.

Cross Functional Support

Coordination of email marketing campaigns; creation of content as directed, list management

Support branch network; digital materials, local marketing initiatives

Project Management

Complete marketing department operational requirements

Engage and collaborate with third party partners as required

Manage projects performed by advertising agency as required

Other duties and responsibilities, as assigned by the Marketing Officer

3-5 years of digital marketing, advertising or social media strategy, or related field experience demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Competencies/Skills

Bachelor's Degree in Marketing, Communication, Advertising, Data Analytics or a related field

Strong knowledge and understanding of digital marketing, social media platforms, trends and best practices

Experience with social media advertising, budget management, and campaign optimization

Familiarity with financial services marketing regulations and compliance requirements

Strong content creation, storytelling, and writing skills for both internal and external audiences

Creative data‑driven thinker with the ability to analyze performance and optimize strategies

Basic design and/or video editing skills

Experience with influencer, employer branding, or integrated digital campaigns preferred

Excellent organization, time management and project prioritization skills

Strong problem‑solving, critical thinking, and attention to detail

Effective communication, interpersonal, and customer service skills

Ability to manage multiple priorities, work independently and collaborate cross‑functionally

Proficiency in Microsoft Office Suites

Working Conditions

Must be able to remain in a stationary position 50% of the time

Ability to lift and carry up to 20 lbs.

Ability to work outside of business hours if needed

Ability to travel to and from bank offices and third‑party locations

Occasionally move/traverse to access files and equipment

Constantly operates a computer and other office equipment

Compliance Statement
The associate is responsible for meeting all compliance requirements imposed on LCNB bank by State and Federal law and regulations, as well as all related LCNB Bank policies and procedures. Incumbent must be able to perform the essential functions of the position with or without reasonable accommodation. Equal Opportunity Employer/Disability/Veterans

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