Data-Driven Digital Marketing Manager

We’re looking for a creative and data-driven Digital Marketing Manager to help grow our brand and drive results across all digital channels. This person will lead digital campaigns from strategy through execution, including social media, SEO/SEM, email marketing, paid advertising, website optimization, and content initiatives.

You’ll work closely with internal teams and external partners to create engaging campaigns, improve the customer experience, and continuously optimize performance using analytics and insights.

Worksite Location
Onsite - Plymouth, MN

Salary Range
Hourly rate between $30-$45, DOE

Benefits
Versique benefits include medical, dental, vision, accident/critical illness insurance, MN ESST, MN PFML, and a 401(k) with company match.

Roles & Responsibilities

Plan and manage digital marketing campaigns across web, email, social media, SEO/SEM, and paid advertising

Oversee and grow our social media presence across platforms

Track campaign performance and report on KPIs, ROI, engagement, and lead generation

Use tools like Google Analytics, SEMRush, and social insights to make data-driven recommendations

Create and test landing pages, conversion funnels, and A/B experiments to improve user experience

Partner with internal teams to develop engaging digital content including blogs, videos, graphics, and more

Manage paid social campaigns, including audience targeting, budget allocation, creative testing, and optimization

Required Skills & Experience

Bachelor’s degree in Marketing, Digital Marketing, or related field

Strong understanding of SEO/SEM, email marketing, paid social, PPC, and digital advertising

Experience with analytics and marketing tools such as Google Analytics, SEMRush, Sprout Social, WordPress, Monday.com, etc.

Comfortable analyzing data and turning insights into actionable recommendations

Experience optimizing landing pages and conversion funnels

Familiarity with A/B testing and campaign experimentation

Basic working knowledge of HTML, CSS is a plus

Strong communication, organization, and project management skills

Ability to manage multiple priorities in a fast-paced environment

Versique is a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status. An equal-opportunity employer committed to creating an inclusive environment.

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