Category Commercialization Associate Manager - Launch Lead

Job Overview
Associate Manager of Category Commercialization

supports the commercialization of select Keurig Dr Pepper CSDs brands. This role partners closely with Brand, Channel Strategy, and cross‑functional teams to help execute coherent, insight‑driven commercial strategies across channels.

The Associate Manager plays a key role in translating brand and category strategies into executable plans by supporting commercial planning, innovation commercialization, performance tracking, and development of category selling materials. This role collaborates daily with internal partners from Brand Marketing, Channel Strategy, Supply Chain and other cross‑functional partners and supports senior leaders by preparing insights, analyses, and materials that enable strong retail execution and launch excellence. This role reports to the Sr. Manager – Category Commercialization.

We are looking for a motivated team player who thrives in a fast‑paced environment, enjoys cross‑functional collaboration, and is eager to grow their commercial acumen while owning defined projects and workstreams within the Category Commercialization team.

This role is based in our HQ in Frisco, TX.

Responsibilities

Support the Sr. Manager, Category Commercialization with day‑to‑day workload and assigned projects, including AOP initiatives, executional tracking, and category activity alignment.

Collaborate with Brand, Supply Chain, Shopper Insights, RGM, Channel Strategy, and Category Management teams to help build and maintain an annual calendar of category activities, programming, and OBPPC tactics aligned to the commercial plan.

Contribute the category commercial perspective in cross‑functional discussions and when partnering with Brand marketing teams.

Develop insights‑based category selling stories, operating plans, and presentation materials to support annual commercial plans for the selling organization.

Lead commercialization efforts for new product innovation and retail account‑specific product or package initiatives, helping ensure retail readiness and strong launch execution.

Provide inputs and analysis to support the annual brand planning process and innovation launches.

Track in‑year performance, identify trends or gaps versus AOP goals, and recommend opportunities for tactical adjustments.

Assist with preparation and execution of company‑wide and sales meetings including Monthly Business Reviews, National Sales Meeting, customer AOP meetings, Bottler meetings, and related forums.

Total Rewards

Salary range: $76,400 - $110,000.

Actual placement within the compensation range may vary depending on experience, skills, and other factors.

Benefits (subject to election and eligibility): Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401(k) with company match, Tuition Reimbursement, and Mileage Reimbursement.

Annual bonus based on performance and eligibility.

Requirements

Minimum 3 years of experience in Consumer Packaged Goods (CPG), sales, marketing, category management, or commercialization.

Beverage industry experience is a plus but not required.

Bachelor’s degree from an accredited university or equivalent experience.

Up to 25% travel.

Core Competencies

Strong interpersonal and collaborative skills to build stakeholder trust.

Comfortable working through ambiguity and supporting solutions to complex commercial challenges.

Strong analytical/critical thinking skills and the ability to problem‑solve. Robust knowledge of Excel and PowerPoint, and experience with POS reporting tools like Circana or Nielsen a plus.

Ability to work in a fast‑paced environment with strong sense of urgency.

Ability to shift priorities quickly and remain focused under pressure while managing multiple projects/requests.

Strong organizational skills and attention to detail to ensure tight deadlines are met both internally and externally.

Equal Opportunity Employer
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

AI Disclosure
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by the talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line for your application to be considered.

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