In-House Marketing Coordinator: Social Media & Campaigns

Overview
The Marketing Coordinator is a multi‑tasking, organized individual with a dual passion for creativity and strategy, coupled with excellent oral and written presentation skills. Pivoting effortlessly through the ever‑evolving landscape of social media, new design trends, and marketing techniques for emails, SMS, and websites is essential to success. Flexibility with work assignments and the ability to organize and complete multiple projects simultaneously within short time frames are required. This is a full‑time, in‑house position located in our Rochester, New York office.

Responsibilities

Collaborate to co‑manage our social media presence, ensuring a synchronized brand voice across all channels

Align campaigns, share insights, and distribute tasks efficiently

Develop and execute an innovative social media strategy

Understand and differentiate between the unique voices of our brands

Ensure that strategies, posts, and engagement are tailored appropriately to each brand's identity and audience

Be proactive in engaging followers across our social media platforms and respond to inquiries or feedback in a timely and professional manner

Organize and execute contests to bolster our social media footprint

Design and implement comprehensive marketing campaigns spanning emails, SMS, and website, ensuring cohesive messaging across all channels

Test and analyze email and SMS campaigns for effectiveness, making data‑driven decisions to improve engagement and conversion rates

Collaborate with web design and content teams to ensure the website reflects current marketing campaigns and promotions

Conduct daily assessments of competitor pricing and collaborate with management to decide on pricing implementations

Set up, monitor, and analyze social media ad campaigns on different platforms (including Reddit, Pinterest, and Meta)

Assist in the set‑up and optimization of Google Ads, ensuring alignment with broader marketing objectives

Utilize analytic tools to provide regular reports on ad performance, engagement metrics, and ROI

Actively participate in coffee forums, keeping an eye out for potential marketing avenues

Oversee the distribution of press releases and choose the best platforms for dissemination

Foster cross‑platform collaboration with our partner brands

Qualifications

2+ years of professional experience in digital marketing or social media management

Bachelor's degree in Marketing, Communications, or a related field preferred

Proficiency in using social media analytics tools, including Facebook Insights and Google Analytics

Proficiency in using analytics tools to monitor and optimize campaign performance

Experience with content management systems, particularly Shopify, and familiarity with email marketing platforms, notably Klaviyo

Ability to work effectively in both independent and collaborative team settings

Benefits

Small‑business, fast‑paced e‑commerce culture

Dynamic career growth

Employee discounts on coffee and brewing equipment

Competitive health and dental insurance plans

401(k) plan with company contribution (after 1 year)

Vacation time, sick time, and paid holidays

Fully stocked kitchen in the office for all employees to enjoy

Company‑sponsored DashPass

Unlimited coffee, cappuccinos, and lattes

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