CRM Manager, USA Acquisition & Activation

Mission
Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.

In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.

Role purpose
Adapt and scale the Neko CRM programme to the US market. Own localisation of journeys, regulatory compliance (CAN-SPAM, TCPA, CCPA/CPRA), and US‑specific workflows. Drive parity with EU performance while meeting regional requirements.

First 6–12‑month outcomes

Successfully adapt and launch core EU journeys for the US market with documented localisation changes

Achieve parity or better performance vs EU benchmarks (activation, rebooking) within a reasonable timeline

Build and maintain US‑specific comms library (insurance receipts, regulatory notices, state‑specific messaging) with zero compliance violations

Establish regular US vs EU performance comparison and feed learnings back to EU team

Lead CCPA/CPRA consent management and preference centre strategy for US customers

Requirements

5–10 years in CRM, lifecycle, or acquisition marketing in the US market

Deep expertise in US communications regulations: CAN‑SPAM, TCPA, CCPA/CPRA, state‑level privacy laws

Hands‑on journey‑building experience in a CRM/marketing automation platform (e.g., Braze, Iterable, Bird, SFMC)

Cross‑market campaign adaptation experience; ability to localise without losing strategic intent

Strong data literacy and SQL comfort or demonstrable willingness to learn — at Neko, the CRM team works close to the data

Ability to partner with Legal/Compliance on messaging and workflows

Equal Opportunity & Inclusion Statement
Neko Health is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.

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